{"id":5427,"date":"2020-12-10T12:48:00","date_gmt":"2020-12-10T09:48:00","guid":{"rendered":"https:\/\/www.hosting.com.tr\/blog\/?p=5427"},"modified":"2024-01-22T16:36:08","modified_gmt":"2024-01-22T13:36:08","slug":"landing-page","status":"publish","type":"post","link":"https:\/\/www.hosting.com.tr\/blog\/landing-page\/","title":{"rendered":"Landing Page Nedir? Sat\u0131\u015flar\u0131 ve Leadleri Art\u0131racak A\u00e7\u0131l\u0131\u015f Sayfalar\u0131 Nas\u0131l Geli\u015ftirilmeli ve Optimize Edilmelidir?"},"content":{"rendered":"\n

D\u00f6n\u00fc\u015f\u00fcmleri art\u0131rmak i\u00e7in en iyi landing page optimizasyon ipu\u00e7lar\u0131n\u0131<\/strong> m\u0131 ar\u0131yorsunuz?<\/p>\n\n\n\n

Landing page,<\/strong> sat\u0131\u015flar\u0131 art\u0131rmak i\u00e7in harika bir yoldur. Ancak i\u015fin zor k\u0131sm\u0131, ger\u00e7ekten d\u00f6n\u00fc\u015fen bir landing page olu\u015fturmakt\u0131r.<\/p>\n\n\n\n

Bu nedenle, bug\u00fcnk\u00fc yaz\u0131m\u0131zda, landing page\u2019inizi optimize etmeniz i\u00e7in size baz\u0131 ipu\u00e7lar\u0131 verece\u011fiz. Ama \u00f6nce, landing page\u2019nin tam olarak ne oldu\u011fu gibi baz\u0131 konulara de\u011finelim.<\/p>\n\n\n\n

Landing Page Nedir?<\/h2>\n\n\n\n

Landing page<\/strong> yani a\u00e7\u0131l\u0131\u015f sayfas\u0131<\/strong>, belirli bir pazarlama veya reklam kampanyas\u0131 i\u00e7in hedef olarak olu\u015fturulan tek bir web sayfas\u0131d\u0131r. Landing page olarak adland\u0131r\u0131l\u0131r \u00e7\u00fcnk\u00fc ziyaret\u00e7iler, reklam\u0131n\u0131zdaki veya pazarlama kampanyan\u0131zdaki bir ba\u011flant\u0131y\u0131 t\u0131klad\u0131ktan sonra sayfaya gelir. Landing page\u2019leri reklam hedefi olarak kullanman\u0131n yan\u0131 s\u0131ra, sosyal medyada landing page\u2019nizle ilgili ba\u011flant\u0131lar\u0131 payla\u015fabilir, videolara ekleyebilir ve bunlar\u0131 e-posta veya di\u011fer pazarlama kampanyalar\u0131na dahil edebilirsiniz.<\/p>\n\n\n\n

A\u00e7\u0131l\u0131\u015f sayfalar\u0131<\/strong>, web sitenizdeki di\u011fer sayfalara benzemez. Sitenizdeki ana sayfa gibi bir\u00e7ok sayfa, ziyaret\u00e7ileri sitenizi daha fazla ke\u015ffetmeye ve i\u00e7eri\u011fi daha derinlemesine incelemeye te\u015fvik eder.<\/p>\n\n\n\n

Web sitelerinin aksine Landing page\u2019ler, web sitesi ziyaret\u00e7ilerini bulunduklar\u0131 yerde kalmaya ve tek bir belirli eylemde bulunmaya te\u015fvik etmeye odaklan\u0131r. A\u00e7\u0131l\u0131\u015f sayfalar\u0131, ziyaret\u00e7ilere hangi eylemi ger\u00e7ekle\u015ftireceklerini s\u00f6yleyen bir metin ba\u011flant\u0131s\u0131 veya bir harekete ge\u00e7irme butonu (CTA) i\u00e7erir.<\/p>\n\n\n\n

Landing Page\u2019nin Ana Amac\u0131 Nedir?<\/span><\/h2>\n\n\n\n
\"Landing<\/figure>\n\n\n\n

Bir landing page\u2019nin temel amac\u0131<\/strong>, ziyaret\u00e7ileri harekete ge\u00e7irmeye te\u015fvik etmektir. Bu i\u015flem genellikle olas\u0131 sat\u0131\u015f yaratma ile ilgilidir. \u00d6rne\u011fin, insanlar\u0131 web seminerinize kaydolmaya, \u00fccretsiz bir deneme almaya veya bir e-kitap indirmeye te\u015fvik etmek i\u00e7in bir landing page <\/strong>kullanabilirsiniz.<\/p>\n\n\n\n

Sat\u0131\u015f Sayfa ile Landing Page Aras\u0131ndaki Fark Nedir?<\/h2>\n\n\n\n

Hem sat\u0131\u015f sayfalar\u0131 hem de potansiyel m\u00fc\u015fteri olu\u015fturmaya yarayan landing page<\/strong>\u2019ler, pazarlama ve reklam kampanyalar\u0131 i\u00e7in hedef alanlard\u0131r. Bir sat\u0131\u015f sayfas\u0131nda genellikle birden \u00e7ok harekete ge\u00e7irici mesaj bulunurken (iyi olu\u015fturulmu\u015f), bir landing page\u2019de yaln\u0131zca bir tane olur.<\/p>\n\n\n\n

Ka\u00e7 Landing Page\u2019e Sahip Olmal\u0131s\u0131n\u0131z?<\/span><\/h2>\n\n\n\n

Ara\u015ft\u0131rmalar, on ila on be\u015f landing page<\/strong>\u2019ye sahip web sitelerinin, ondan az landing page\u2019ye sahip olanlara k\u0131yasla d\u00f6n\u00fc\u015f\u00fcmlerde %55 art\u0131\u015f elde etti\u011fini g\u00f6steriyor. Ayr\u0131ca, 40’tan fazla landing page\u2019si olan sitelerin d\u00f6n\u00fc\u015f\u00fcmlerinde %500 art\u0131\u015f var. Bu nedenle, her bir pazarlama ve reklam kampanyas\u0131 i\u00e7in ayr\u0131 landing page olu\u015fturmak son derece mant\u0131kl\u0131d\u0131r.<\/p>\n\n\n\n

Landing Page \u0130\u00e7in Bir Web Sitesine \u0130htiyac\u0131n\u0131z Var M\u0131?<\/h2>\n\n\n\n

Bir\u00e7ok ki\u015fi landing page<\/strong>\u2019lerini kendi web sitelerinde bar\u0131nd\u0131rsa da, landing page i\u00e7in bir web sitesine sahip olmak gerekli de\u011fildir. Instapage gibi landing page ara\u00e7lar\u0131yla a\u00e7\u0131l\u0131\u015f sayfalar\u0131 olu\u015fturabilirsiniz. Ayr\u0131ca bir\u00e7ok e-posta servis sa\u011flay\u0131c\u0131s\u0131, landing page olu\u015fturma teklifleri de i\u00e7erir. <\/p>\n\n\n\n

Sat\u0131\u015flar\u0131n\u0131z\u0131 Art\u0131rmak \u0130\u00e7in A\u00e7\u0131l\u0131\u015f Sayfalar\u0131n\u0131z\u0131 Nas\u0131l Optimize Etmelisiniz?<\/h2>\n\n\n\n
\"Sat\u0131\u015flar\u0131n\u0131z\u0131<\/figure>\n\n\n\n

A\u00e7\u0131l\u0131\u015f sayfan\u0131z\u0131 optimize etmek<\/strong>, trafi\u011finizi ve d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131z\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rabilir.<\/p>\n\n\n\n

Daha iyi bir d\u00f6n\u00fc\u015f\u00fcm oran\u0131 size daha fazla potansiyel m\u00fc\u015fteri ve dolay\u0131s\u0131yla daha fazla m\u00fc\u015fteri getirecektir.<\/p>\n\n\n\n

Sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rman\u0131za ve landing page\u2019nizi optimize etmenize yard\u0131mc\u0131 olacak ipu\u00e7lar\u0131na <\/strong>a\u015fa\u011f\u0131dan ula\u015fabilirsiniz.<\/p>\n\n\n\n

1. Site H\u0131z\u0131n\u0131 Optimize Edin<\/h3>\n\n\n\n

Site h\u0131z\u0131n\u0131 optimize etmek, landing page d\u00f6n\u00fc\u015f\u00fcmlerini<\/strong> art\u0131rman\u0131za ve web sitenizdeki kullan\u0131c\u0131 deneyimini (UX) iyile\u015ftirmenize yard\u0131mc\u0131 olur. Performans\u0131n genel olarak optimize edilmesinin kat\u0131l\u0131m, sat\u0131\u015f ve kay\u0131tlar \u00fczerinde harika bir etkisi olabilir. Bu y\u00fczden sitenizin y\u00fcklenme s\u00fcresini kontrol edebilmek i\u00e7in \u00f6nce bir h\u0131z testi yap\u0131n. Bunu bir ad\u0131m daha ileri g\u00f6t\u00fcrerek her landing page\u2019nin h\u0131z\u0131n\u0131 analiz edin. Sayfan\u0131z\u0131n 2 saniye veya daha k\u0131sa s\u00fcrede y\u00fcklenmesi gerekti\u011finin genel bir kural oldu\u011funu unutmay\u0131n (Y\u00fckleme s\u00fcrelerinde tek bir saniyelik bir gecikme, d\u00f6n\u00fc\u015f\u00fcmleri %7 oran\u0131nda azaltabilir).<\/p>\n\n\n\n

Web sitenizin h\u0131z\u0131n\u0131 art\u0131rd\u0131ktan sonra, y\u00fckleme s\u00fcrelerinin beklentileri kar\u015f\u0131lad\u0131\u011f\u0131ndan emin olmak i\u00e7in sayfalar\u0131n\u0131z\u0131 d\u00fczenli olarak kontrol edin. Bu ipucu, landing page\u2019ler i\u00e7in \u00f6zellikle \u00f6nemlidir \u00e7\u00fcnk\u00fc bu, bir t\u00fcketicinin web sitenizle ya\u015fayaca\u011f\u0131 ilk deneyimdir. Y\u00fcklenmesi uzun s\u00fcrerse, insanlar\u0131n h\u0131zla gitmesini bekleyebilirsiniz.<\/p>\n\n\n\n

2. Tutarl\u0131l\u0131\u011fa Odaklan\u0131n<\/h3>\n\n\n\n

T\u00fcketiciler web sitenizin bu k\u0131sm\u0131na geldiklerinde, bunu d\u0131\u015f kaynaktan gelen bir ba\u011flant\u0131ya t\u0131klad\u0131klar\u0131 i\u00e7in yaparlar. \u00c7o\u011fu durumda, bu, kullan\u0131c\u0131n\u0131n sosyal medyadaki veya ba\u015fka bir web sitesindeki bir reklam\u0131 t\u0131klamas\u0131ndan kaynaklan\u0131r.<\/p>\n\n\n\n

T\u00fcketici ba\u011flant\u0131ya t\u0131klad\u0131\u011f\u0131nda, muhtemelen reklam\u0131n\u0131z ilgisini \u00e7ekti. Bu y\u00fczden a\u00e7\u0131lacak sayfada reklamda bahsedilen vaadi tutman\u0131z gerekiyor. T\u00fcketicinin kar\u015f\u0131s\u0131na reklamda olmayan farkl\u0131 bir \u015feyle \u00e7\u0131karsan\u0131z, kesinlikle \u015firketinize bir daha g\u00fcvenmeyecektir.<\/p>\n\n\n\n

Bu y\u00fczden landing page tasar\u0131m\u0131nda<\/strong>, mesaj\u0131n t\u00fcm kaynaklarda tutarl\u0131 oldu\u011fundan emin olun. Yanl\u0131\u015f reklamlarla m\u00fc\u015fterileri yan\u0131ltmak, insanlar\u0131n i\u015fletmenizi g\u00f6rmezden gelmesine neden olur, bu da d\u00f6n\u00fc\u015f\u00fcmlerinizi azaltabilir.<\/p>\n\n\n\n

3. \u00dcr\u00fcn veya Hizmetinizi \u00d6vmek Yerine Amaca Odaklan\u0131n<\/h3>\n\n\n\n

Pek \u00e7ok a\u00e7\u0131l\u0131\u015f sayfas\u0131n\u0131n<\/strong> sahip oldu\u011fu sorunlardan biri, avantajlar\u0131n genellikle abart\u0131l\u0131 olmas\u0131 ve \u00fcr\u00fcn\u00fcn m\u00fc\u015fterilere nas\u0131l yard\u0131mc\u0131 olaca\u011f\u0131n\u0131 a\u00e7\u0131k\u00e7a g\u00f6stermemeleridir. \u00d6rne\u011fin, bir e-posta pazarlama firmas\u0131, “Yaz\u0131l\u0131m\u0131m\u0131z, potansiyel m\u00fc\u015fteri olu\u015fturma \u00e7abalar\u0131n\u0131z\u0131 bir sonraki seviyeye ta\u015f\u0131yacak” diyebilir. Bu kula\u011fa yarat\u0131c\u0131 ve ilham verici gelse de, kitlenizin bu ifadeye nas\u0131l tepki verece\u011fini d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n\n\n\n

Tek kelimeyle \u00f6zetlemek gerekirse, “Nas\u0131l?” diye soracaklar. Bu y\u00fczden avantaj\u0131n\u0131z\u0131 a\u00e7\u0131klaman\u0131z \u00f6nemlidir. \u00dcr\u00fcn\u00fcn\u00fcz\u00fcn onlar\u0131 bu noktaya nas\u0131l getirece\u011fini ayr\u0131nt\u0131l\u0131 olarak a\u00e7\u0131klamak, d\u00f6n\u00fc\u015f\u00fcm oran\u0131 optimizasyonu i\u00e7in \u00e7ok \u00f6nemlidir.<\/p>\n\n\n\n

Yukar\u0131da kulland\u0131\u011f\u0131m\u0131z \u00f6rnek yerine, faydalar\u0131n\u0131 a\u00e7\u0131klamak i\u00e7in sade bir dil kullanan bir e-posta \u015firketi, “Yaz\u0131l\u0131m\u0131m\u0131z, abonelerle ki\u015fisel d\u00fczeyde ileti\u015fim kurman\u0131za olanak sa\u011flamak i\u00e7in ak\u0131ll\u0131 segmentasyon kullan\u0131yor!\u201d diyebilir. T\u00fcketiciler, \u015fimdi sadece yaz\u0131l\u0131m\u0131n\u0131z\u0131n daha fazla etkile\u015fim sa\u011flayaca\u011f\u0131n\u0131 bilmiyor; nas\u0131l olaca\u011f\u0131n\u0131 da biliyor.<\/p>\n\n\n\n

4. Mobil Optimizasyona Dikkat Edin<\/h3>\n\n\n\n

Bir\u00e7ok ki\u015fi, ak\u0131ll\u0131 telefonlar\u0131n\u0131 a\u00e7\u0131l\u0131\u015f sayfalar\u0131ndaki tekliflere kaydolmak i\u00e7in kullan\u0131yor. Bu y\u00fczden e\u011fer mobil optimizasyona odaklanmazsan\u0131z, sayfan\u0131za geldikleri andan itibaren bu ki\u015filerin \u00e7o\u011funu kaybetme riskiyle kar\u015f\u0131la\u015f\u0131rs\u0131n\u0131z.<\/p>\n\n\n\n

A\u00e7\u0131l\u0131\u015f sayfan\u0131z\u0131n mobil cihazlarda etkisini art\u0131rman\u0131n birka\u00e7 yolu vard\u0131r. Web sitenizin h\u0131zl\u0131 y\u00fcklenmesini sa\u011flaman\u0131n yan\u0131 s\u0131ra, \u00e7e\u015fitli cihazlara ve platformlara uyan mobil duyarl\u0131 bir tema kullanman\u0131z gerekir. Bu ad\u0131m, cihaz boyutu veya s\u0131n\u0131rlamalar\u0131 nedeniyle kimsenin d\u0131\u015far\u0131da kalmamas\u0131n\u0131 sa\u011flar.<\/p>\n\n\n\n

Ayr\u0131ca a\u00e7\u0131l\u0131\u015f sayfas\u0131<\/strong> tasar\u0131m\u0131n\u0131z\u0131 olabildi\u011fince basit hale getirmeye \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z. \u00c7ok fazla bilgi eklerseniz, mobil cihazlar\u0131ndan sitenizi kontrol eden kullan\u0131c\u0131lar\u0131 bunaltabilirsiniz. Bu nedenle, b\u00fcy\u00fck yaz\u0131 tiplerini kullanmaya, do\u011fru mobil d\u00fc\u011fme yerle\u015fimine ve kusursuz bir tasar\u0131ma odaklanmak, m\u00fcmk\u00fcn oldu\u011funca \u00e7ok ki\u015finin sayfan\u0131zla etkile\u015fim kurmas\u0131n\u0131 sa\u011flar.<\/p>\n\n\n\n

5. M\u00fc\u015fteri Yorumlar\u0131ndan Yararlan\u0131n<\/h3>\n\n\n\n

Landing page<\/strong>\u2019lerde m\u00fc\u015fteri yorumlar\u0131ndan yararlanmak, yeni kullan\u0131c\u0131lara mevcut m\u00fc\u015fterilerin \u00fcr\u00fcn\u00fcn\u00fcz\u00fc, hizmetinizi veya etkinli\u011finizi neden sevdi\u011fini g\u00f6sterir.<\/p>\n\n\n\n

\u0130nsanlar\u0131n %83’\u00fcn\u00fcn reklamlar yerine yorumlara g\u00fcvendi\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fczde, m\u00fc\u015fteri yorumlar\u0131ndan yararlanman\u0131n a\u00e7\u0131l\u0131\u015f sayfan\u0131z i\u00e7in neden etkili bir strateji oldu\u011funu anlars\u0131n\u0131z. <\/p>\n\n\n\n

Ger\u00e7ek kullan\u0131c\u0131lardan gelen incelemelerin dahil edilmesi, ilk kez gelen ziyaret\u00e7iler i\u00e7in beklentileri belirler.Birisi a\u00e7\u0131l\u0131\u015f sayfan\u0131za ula\u015f\u0131rsa ve s\u0131n\u0131rl\u0131 bir s\u00fcre i\u00e7in teklif g\u00f6r\u00fcrse, kullan\u0131c\u0131 incelemeleri onlar\u0131 teklifin s\u00fcresi dolmadan harekete ge\u00e7meye te\u015fvik edebilir.<\/p>\n\n\n\n

G\u00f6rd\u00fc\u011f\u00fcn\u00fcz gibi, landing page<\/strong>\u2019nizdeki d\u00f6n\u00fc\u015f\u00fcmleri art\u0131rman\u0131n bir\u00e7ok yolu vard\u0131r. Bir sonraki landing page\u2019niz \u00fczerinde \u00e7al\u0131\u015fmaya ba\u015flamadan \u00f6nce, hedef kitlenizi anlamaya, web sitenizi optimize etmeye ve daha fazla sat\u0131\u015f ve etkile\u015fim i\u00e7in i\u00e7eri\u011finizde ince ayarlar yapmaya zaman ay\u0131rd\u0131\u011f\u0131n\u0131zdan emin olun.<\/p>\n","protected":false},"excerpt":{"rendered":"D\u00f6n\u00fc\u015f\u00fcmleri art\u0131rmak i\u00e7in en iyi landing page optimizasyon ipu\u00e7lar\u0131n\u0131 m\u0131 ar\u0131yorsunuz? Landing page, sat\u0131\u015flar\u0131 art\u0131rmak i\u00e7in harika bir…\n","protected":false},"author":20,"featured_media":5429,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_appearance_grid":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[13,348,361,24],"tags":[],"class_list":{"0":"post-5427","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-dijital-pazarlama","8":"category-seo","9":"category-web-sitesi","10":"category-wordpress","11":"cs-entry","12":"cs-video-wrap"},"yoast_head":"\nLanding Page Nedir? Sat\u0131\u015flar\u0131 ve Leadleri Art\u0131racak A\u00e7\u0131l\u0131\u015f Sayfalar\u0131 Nas\u0131l Geli\u015ftirilmeli ve Optimize Edilmelidir? - Hosting.com.tr<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hosting.com.tr\/blog\/landing-page\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Landing Page Nedir? Sat\u0131\u015flar\u0131 ve Leadleri Art\u0131racak A\u00e7\u0131l\u0131\u015f Sayfalar\u0131 Nas\u0131l Geli\u015ftirilmeli ve Optimize Edilmelidir? - Hosting.com.tr\" \/>\n<meta property=\"og:description\" content=\"D\u00f6n\u00fc\u015f\u00fcmleri art\u0131rmak i\u00e7in en iyi landing page optimizasyon ipu\u00e7lar\u0131n\u0131 m\u0131 ar\u0131yorsunuz? 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