{"id":4459,"date":"2020-09-16T21:48:32","date_gmt":"2020-09-16T18:48:32","guid":{"rendered":"https:\/\/www.hosting.com.tr\/blog\/?p=4459"},"modified":"2024-01-22T15:55:46","modified_gmt":"2024-01-22T12:55:46","slug":"hosting-secimi-seo-performansini-etkiler-mi","status":"publish","type":"post","link":"https:\/\/www.hosting.com.tr\/blog\/hosting-secimi-seo-performansini-etkiler-mi\/","title":{"rendered":"Hosting Se\u00e7imi SEO Performans\u0131n\u0131 Etkiler Mi?"},"content":{"rendered":"\n
\"Hosting<\/figure>\n\n\n\n

Pek \u00e7ok i\u015fletme sahibi ya da bireysel kullan\u0131c\u0131, web siteleri i\u00e7in se\u00e7tikleri hosting’in uzun vadede SEO performanslar\u0131na nas\u0131l etki edece\u011fini bilmeden bu se\u00e7imi yapar. SEO performans\u0131 a\u00e7\u0131s\u0131ndan iyi bir hosting \u015firketi<\/strong> se\u00e7mek, her ne kadar organik konumunuzun olumlu y\u00f6nde olaca\u011f\u0131n\u0131 garanti etmese de, yanl\u0131\u015f bir se\u00e7im, SEO performans\u0131 a\u00e7\u0131s\u0131ndan web sitenizi kesinlikle olumsuz y\u00f6nde etkileyecektir.<\/p>\n\n\n\n

SEO \u0130\u015fletmeler \u0130\u00e7in Neden \u00d6nemlidir?<\/h2>\n\n\n\n

Arama motoru optimizasyonu<\/strong> yani SEO<\/strong>, dijital pazarlaman\u0131n en detayl\u0131 ve profesyonel y\u00fcr\u00fct\u00fclmesi gereken dallar\u0131ndan biridir. Bu y\u00fczden e\u011fer bir dijital pazarlama stratejiniz varsa, detayl\u0131 bir SEO plan\u0131na da sahip olman\u0131z gerekir. <\/p>\n\n\n\n

Neden mi?<\/p>\n\n\n\n

\u00c7\u00fcnk\u00fc ortalama olarak bir siteye gelen trafi\u011fin yar\u0131s\u0131ndan fazlas\u0131 organik aramadan gelir. Bu, sosyal medya, \u00fccretli reklamlar, e-posta, y\u00f6nlendirmeler vb. gibi di\u011fer dijital pazarlama kanallar\u0131ndan gelen trafi\u011fin, arama motorlar\u0131n\u0131n getirdi\u011fi trafi\u011fe e\u015fit oldu\u011fu anlam\u0131na gelir. Ve daha da \u00f6nemlisi, organik arama trafi\u011fi \u00e7o\u011fu end\u00fcstride en fazla geliri sa\u011flar. Ortalama olarak, organik trafi\u011fin yakla\u015f\u0131k %16’s\u0131 potansiyel m\u00fc\u015fteriye d\u00f6n\u00fc\u015f\u00fcr. E-ticaret yapanlar i\u00e7in genellikle \u00e7evrimi\u00e7i sat\u0131lan t\u00fcm \u00fcr\u00fcn \/ hizmet t\u00fcrlerinde %2 d\u00f6n\u00fc\u015f\u00fcm oran\u0131 vard\u0131r.<\/p>\n\n\n\n

Web Hosting Se\u00e7imi Web Sitenizi Nas\u0131l Etkiler?<\/h2>\n\n\n\n
\"Web<\/figure>\n\n\n\n

Web hosting \u015firketi \/ hizmeti se\u00e7iminizin web sitenizi etkileyece\u011fi iki temel alan vard\u0131r:<\/p>\n\n\n\n

1. Kullan\u0131c\u0131 deneyimi (UX)<\/h3>\n\n\n\n

Hosting hizmetinizin performans\u0131, web sitenizin ziyaret\u00e7ilerinin deneyimi \u00fczerinde do\u011frudan bir etkiye sahiptir. Yaz\u0131l\u0131mdan ba\u011f\u0131ms\u0131z olarak, bir site yaln\u0131zca sunucunun izin verdi\u011fi kadar iyi olabilir.<\/p>\n\n\n\n

2. Web sitesi i\u015flevselli\u011fi<\/h3>\n\n\n\n

Belirli web sitesi t\u00fcrlerinin bir hosting sa\u011flay\u0131c\u0131dan belirli gereksinimleri vard\u0131r. Farkl\u0131 \u00f6zellikler, \u00f6zel eklentiler vb. belirli bile\u015fenler gerektirebilir. Bir e-ticaret markas\u0131 genellikle \u00e7ok daha fazlas\u0131na ihtiya\u00e7 duyar.<\/p>\n\n\n\n

Hosting hizmetinizin bu iki y\u00f6n \u00fczerindeki etkisi, bir sonraki b\u00f6l\u00fcmde hosting ile ilgili bile\u015fenlere bakt\u0131\u011f\u0131m\u0131zda daha net hale gelecek. Yaz\u0131n\u0131n sonunda web sitenizin performans\u0131n\u0131 ve i\u015flevselli\u011fini desteklemek i\u00e7in bir hosting \u015firketinden tam olarak ne beklemeniz gerekti\u011fini \u00f6\u011freneceksiniz.<\/p>\n\n\n\n

Hosting Se\u00e7imi SEO’nuzu Nas\u0131l Etkiler?<\/span><\/h2>\n\n\n\n
\"Hosting<\/figure>\n\n\n\n

Bir hosting sa\u011flay\u0131c\u0131s\u0131 se\u00e7mek, SEO performans\u0131n\u0131z a\u00e7\u0131s\u0131ndan dikkatlice verilmesi gereken \u00f6nemli bir karard\u0131r. Web siteniz ne kadar iyi olursa olsun, k\u00f6t\u00fc bir hosting hizmet se\u00e7imi <\/strong>sitenizi olumsuz y\u00f6nde etkileyebilir. Bu y\u00fczden web siteniz ile ilgili d\u00fc\u015f\u00fcnmeniz gereken ilk \u015feylerden biri, hosting hizmetinin<\/strong> web site performans\u0131n\u0131 etkileyip etkilemeyece\u011fidir. <\/p>\n\n\n\n

A\u015fa\u011f\u0131da bir web hosting sa\u011flay\u0131c\u0131 se\u00e7erken<\/strong> g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z gereken birka\u00e7 temel fakt\u00f6r vard\u0131r. Bunlar\u0131 s\u0131ralayacak olursak:<\/p>\n\n\n\n

1. Sayfa Y\u00fckleme H\u0131z\u0131<\/h3>\n\n\n\n

Sayfa y\u00fckleme h\u0131z\u0131, SEO’yu ve kullan\u0131c\u0131 deneyimini etkileyen en \u00f6nemli fakt\u00f6rlerden biridir. Sayfa y\u00fckleme h\u0131z\u0131n\u0131 algoritmas\u0131na dahil eden Google, y\u00fcksek y\u00fckleme h\u0131z\u0131na sahip web sitelerine daha yava\u015f web sayfalar\u0131na g\u00f6re \u00f6ncelik verir. Sitenizin SEO performans\u0131 \u00e7ok daha fazla fakt\u00f6re ba\u011fl\u0131 olsa da, hemen \u00e7\u0131kma oran\u0131yla ili\u015fkili oldu\u011fundan y\u00fckleme h\u0131z\u0131 yak\u0131ndan takip edilmelidir.<\/p>\n\n\n\n

Hosting hizmetinizin sayfa h\u0131z\u0131n\u0131 etkilemesinin birka\u00e7 nedeni vard\u0131r:<\/p>\n\n\n\n

Sunucu t\u00fcr\u00fc:<\/strong> \u00d6zel, bulut, VPS veya payla\u015f\u0131ml\u0131 (genellikle \u00f6nerilmez).<\/p>\n\n\n\n

Donan\u0131m:<\/strong> Sabit s\u00fcr\u00fcc\u00fc h\u0131z\u0131, bellek, i\u015flem g\u00fcc\u00fc vb.<\/p>\n\n\n\n

Sunucu konumu:<\/strong> Bir kullan\u0131c\u0131 sunucunuzdan ne kadar uzakta olursa, sayfalar\u0131n y\u00fcklenmesi o kadar uzun s\u00fcrer.<\/p>\n\n\n\n

Bant geni\u015fli\u011fi:<\/strong> Web siteniz ve kullan\u0131c\u0131 cihazlar\u0131 aras\u0131nda verilerin ne kadar h\u0131zl\u0131 aktar\u0131labilece\u011fi.<\/p>\n\n\n\n

\u00d6zellikler:<\/strong> Bir\u00e7ok hosting hizmeti, i\u00e7erik da\u011f\u0131t\u0131m a\u011flar\u0131 (CDN’ler) i\u00e7in \u00f6zellikler veya eklentiler ve belirli senaryolarda kullan\u0131c\u0131lar i\u00e7in y\u00fckleme s\u00fcrelerini iyile\u015ftiren \u00f6nbelle\u011fe alma i\u00e7erir.<\/p>\n\n\n\n

Ticari ama\u00e7lara sahip bir web siteniz varsa, genellikle payla\u015f\u0131ml\u0131 hosting\u2019den ka\u00e7\u0131nman\u0131z gerekir. \u00c7\u00fcnk\u00fc payla\u015f\u0131ml\u0131 hosting, sitenizin birden \u00e7ok ba\u015fka site ile ayn\u0131 sunucuda oldu\u011fu anlam\u0131na gelir. Bu, h\u0131z ve g\u00fcvenlik a\u00e7\u0131s\u0131ndan tehdit olu\u015fturulabilirken, payla\u015f\u0131lan sunucular i\u00e7in \u00e7al\u0131\u015fma s\u00fcresi de daha d\u00fc\u015f\u00fck olma e\u011filimindedir.<\/p>\n\n\n\n

2. \u00c7al\u0131\u015fma S\u00fcresi \/ Kapal\u0131 Kalma S\u00fcresi<\/h3>\n\n\n\n

Bir web sunucusu i\u00e7in en \u00f6nemli test kesinti s\u00fcresidir. Kapal\u0131 kalma s\u00fcresi, web sitenizin eri\u015filebilir olmad\u0131\u011f\u0131 anlam\u0131na gelir. Bunun olmas\u0131n\u0131 hi\u00e7 istemezsiniz, de\u011fil mi? <\/p>\n\n\n\n

Hi\u00e7bir web sitesi kesinti s\u00fcresinden %100 korunamasa da, d\u00fc\u015f\u00fck kaliteli web hosting, web sitelerinin \u00e7evrimi\u00e7i kullan\u0131labilirli\u011fiyle ilgili ciddi sorunlar\u0131n ana nedenidir. Web hosting sa\u011flay\u0131c\u0131n\u0131z muhtemelen size herhangi bir sorun hakk\u0131nda bilgi vermeyecektir. Bu y\u00fczden kesinti s\u00fcrenizdeki rahats\u0131z edici art\u0131\u015flar\u0131 fark etmek sizin g\u00f6revinizdir.<\/p>\n\n\n\n

Kesinti s\u00fcrenizin nedeni web hosting sa\u011flay\u0131c\u0131n\u0131z\u0131n d\u00fc\u015f\u00fck performans\u0131 ise, hosting sa\u011flay\u0131c\u0131n\u0131z\u0131 hemen de\u011fi\u015ftirin. Bir sa\u011flay\u0131c\u0131yla uzun vadeli bir plana yeni kaydolmu\u015f olsan\u0131z bile, bu maliyet kayb\u0131, zay\u0131f SEO ve web sitenizin g\u00fcvenilirli\u011fini azaltmas\u0131 nedeniyle uzun vadede kaybedebilece\u011finizden daha azd\u0131r.<\/p>\n\n\n\n

Kesinti s\u00fcresi s\u00f6z konusu oldu\u011funda, bulut hosting hizmetleri daha g\u00fcvenilirdir, \u00e7\u00fcnk\u00fc verilerinizi bar\u0131nd\u0131rmak ve yedeklemek i\u00e7in birden \u00e7ok sunucu kullan\u0131rlar. Bu, kesinti s\u00fcresini \u00f6nemli \u00f6l\u00e7\u00fcde azalt\u0131r. \u00d6rne\u011fin, sunuculardan birine y\u0131ld\u0131r\u0131m \u00e7arparsa, g\u00f6revi di\u011fer makine devralabilir ve web sitenizi \u00e7evrimi\u00e7i tutabilir.<\/p>\n\n\n\n

3. G\u00fcvenli Web Hosting<\/h3>\n\n\n\n

Web hosting g\u00fcvenli\u011fi genel olarak \u00e7ok \u00f6nemlidir bir fakt\u00f6rd\u00fcr ve SEO sonu\u00e7lar\u0131n\u0131za olumlu y\u00f6nde katk\u0131 sa\u011flar. Farkl\u0131 web hosting hizmetlerinin fiyatlar\u0131 hizmetin kalitesine g\u00f6re de\u011fi\u015fecektir. Di\u011fer bir deyi\u015fle, bir VPS se\u00e7erken bile bar\u0131nd\u0131rma hizmetinin kalitesi d\u00fc\u015f\u00fckse, ihtiyac\u0131n\u0131z olan g\u00fcvenlik seviyesine sahip olmayacaks\u0131n\u0131z.<\/p>\n\n\n\n

Google\u2019nin arama algoritmas\u0131, \u00e7evrimi\u00e7i kullan\u0131c\u0131lara sorgular\u0131 i\u00e7in en iyi, en h\u0131zl\u0131, en alakal\u0131 ve en g\u00fcvenli arama sonu\u00e7lar\u0131n\u0131 sunmak i\u00e7in tasarlanm\u0131\u015ft\u0131r. Web siteniz g\u00fcvenli de\u011fil olarak i\u015faretlenmi\u015fse, SEO’nuzun bundan dolay\u0131 zarar g\u00f6rebilir. Bunu \u00f6nlemek i\u00e7in HTTPS’ye ge\u00e7mek ve paketinde bir g\u00fcvenlik plan\u0131 i\u00e7eren bir web sitesi bar\u0131nd\u0131rma hizmeti se\u00e7mek gibi \u00e7e\u015fitli \u00f6nlemler al\u0131nabilir.<\/p>\n\n\n\n

4. Sunucunun Konumu<\/h3>\n\n\n\n

Web sitenizin veri konumu s\u00f6z konusu oldu\u011funda, Google, aramay\u0131 yapan ki\u015fiye en yak\u0131n olan web sitelerine \u00f6ncelik verir. Yerel bir i\u015fletmeniz varsa, web siteniz i\u00e7in yak\u0131ndaki hosting \u015firketlerine g\u00f6z atman\u0131z gerekebilir.<\/p>\n\n\n\n

Web Sitenizin Ne T\u00fcr Bir Web Hosting\u2019e \u0130htiyac\u0131 Var?<\/span><\/h2>\n\n\n\n
\"Web<\/figure>\n\n\n\n

\u0130\u015fletmeniz i\u00e7in do\u011fru hosting se\u00e7imi<\/strong>, web sitesinizin t\u00fcr\u00fcne ba\u011fl\u0131 olarak de\u011fi\u015fir. B\u00fcy\u00fck bir stok envanterine sahip k\u00fcresel bir e-ticaret markas\u0131ysan\u0131z; ziyaret\u00e7iler, yer kaplayan g\u00f6r\u00fcnt\u00fcler, birden \u00e7ok konum ve g\u00fcvenlik tehditleri d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde, hosting \u015firketinizden bir\u00e7ok talebiniz olabilir. Fakat her i\u015fletmenin bu kadar y\u00fcksek talepleri yoktur. Ortalama bir ziyaret\u00e7iye sahip bir web siteniz varsa, web sitenizin kullan\u0131c\u0131lar taraf\u0131ndan eri\u015filebilir oldu\u011funa ve sitenizde yapacaklar\u0131 her i\u015flem i\u00e7in h\u0131zl\u0131 ve g\u00fcvenli y\u00fckleme sa\u011flayaca\u011f\u0131na emin olman\u0131z gerekir. T\u0131pk\u0131 kaliteli bir web sitesi gibi, kaliteli hosting de, daha h\u0131zl\u0131 ve daha g\u00fcvenilir bir web sitesi i\u00e7in gereksinimlerinizi kar\u015f\u0131lamal\u0131d\u0131r.<\/p>\n\n\n\n

G\u00fcvenilir bir hosting hizmeti ar\u0131yorsan\u0131z, hosting<\/strong> ve domain sekt\u00f6r\u00fcn\u00fcn<\/strong> \u00f6nemli \u015firketlerinden biri olan Hosting.com.tr<\/strong>, tercih edece\u011finiz hosting t\u00fcr\u00fcne karar verdikten sonra kaliteli hizmet anlay\u0131\u015f\u0131yla her ihtiyaca uygun \u00e7\u00f6z\u00fcmler sunar.<\/p>\n\n\n\n

Web siteniz i\u00e7in hosting sat\u0131n almak istedi\u011finizde, Hosting.com.tr <\/strong>web sitesine gelerek hemen ihtiyac\u0131n\u0131za en uygun hosting plan\u0131n\u0131<\/a><\/strong> se\u00e7ebilir, uygun fiyatlardan ve profesyonel y\u00f6netim deste\u011finden yararlanabilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"Pek \u00e7ok i\u015fletme sahibi ya da bireysel kullan\u0131c\u0131, web siteleri i\u00e7in se\u00e7tikleri hosting’in uzun vadede SEO performanslar\u0131na nas\u0131l…\n","protected":false},"author":20,"featured_media":4474,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_appearance_grid":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[357,348,24],"tags":[],"class_list":{"0":"post-4459","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-hosting","8":"category-seo","9":"category-wordpress","10":"cs-entry","11":"cs-video-wrap"},"yoast_head":"\nHosting Se\u00e7imi SEO Performans\u0131n\u0131 Etkiler Mi? - Hosting.com.tr<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hosting.com.tr\/blog\/hosting-secimi-seo-performansini-etkiler-mi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hosting Se\u00e7imi SEO Performans\u0131n\u0131 Etkiler Mi? - Hosting.com.tr\" \/>\n<meta property=\"og:description\" content=\"Pek \u00e7ok i\u015fletme sahibi ya da bireysel kullan\u0131c\u0131, web siteleri i\u00e7in se\u00e7tikleri hosting’in uzun vadede SEO performanslar\u0131na nas\u0131l…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hosting.com.tr\/blog\/hosting-secimi-seo-performansini-etkiler-mi\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hosting.com.tr\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-16T18:48:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-22T12:55:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hosting.com.tr\/blog\/wp-content\/uploads\/2020\/09\/hosting-secimi-seo-performansini-etkiler-mi.png\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sibel Ho\u015f\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hostingcomtr\" \/>\n<meta name=\"twitter:site\" content=\"@hostingcomtr\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sibel Ho\u015f\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 dakika\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hosting Se\u00e7imi SEO Performans\u0131n\u0131 Etkiler Mi? 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