{"id":4409,"date":"2020-09-14T12:36:23","date_gmt":"2020-09-14T09:36:23","guid":{"rendered":"https:\/\/www.hosting.com.tr\/blog\/?p=4409"},"modified":"2024-01-22T16:38:42","modified_gmt":"2024-01-22T13:38:42","slug":"google-analytics","status":"publish","type":"post","link":"https:\/\/www.hosting.com.tr\/blog\/google-analytics\/","title":{"rendered":"Google Analytics Nedir, Nas\u0131l Kurulur?"},"content":{"rendered":"\n<p>Bir web siteniz varsa, b\u00fcy\u00fck ihtimalle sitenizi ka\u00e7 ki\u015finin ziyaret etti\u011fini g\u00f6rmek ve ziyaret\u00e7i davran\u0131\u015flar\u0131n\u0131 izlemek i\u00e7in <strong>Google Analytics<\/strong>&#8216;i kullan\u0131yorsunuzdur. <\/p>\n\n\n\n<p><strong>Google Analytics<\/strong>, \u00e7evrimi\u00e7i pazarlaman\u0131z\u0131n yat\u0131r\u0131m getirisini izlemenize, \u00f6zel segmentler olu\u015fturman\u0131za, hedef izleme yapman\u0131za, d\u00fc\u015f\u00fck performans g\u00f6steren sayfalar\u0131 bulmak i\u00e7in site verilerinizi filtrelemenize yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<p><strong>Google Analytics<\/strong> t\u00fcm bu sayd\u0131klar\u0131m\u0131zdan daha fazlas\u0131n\u0131 yapman\u0131z\u0131 sa\u011flayan g\u00fc\u00e7l\u00fc bir ara\u00e7t\u0131r, ancak \u00e7o\u011fu insan onu tam olarak kullanamaz.<\/p>\n\n\n\n<p>Bu yaz\u0131da, web sitenizi iyile\u015ftirmek i\u00e7in <strong>Google Analytics<\/strong>&#8216;i nas\u0131l kullanaca\u011f\u0131n\u0131z\u0131 ve nas\u0131l kuraca\u011f\u0131n\u0131z\u0131 \u00f6\u011freneceksiniz.<\/p>\n\n\n\n<p>Haydi ba\u015flayal\u0131m!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"google-analytics-nedir\">Google Analytics Nedir?<\/h2>\n\n\n\n<p><strong>Google Analytics<\/strong>, web sitesi trafi\u011fini izlemek i\u00e7in Google taraf\u0131ndan sunulan \u00fccretsiz bir raporlama hizmetidir. Sitenizi ziyaret eden insanlar ve onlar\u0131n g\u00f6z atma davran\u0131\u015flar\u0131 hakk\u0131nda bilgi edinmenize yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<p>A\u015fa\u011f\u0131daki gibi g\u00f6r\u00fcn\u00fcr:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.hosting.com.tr\/blog\/wp-content\/uploads\/2020\/09\/google-analytics-nedir.jpeg\" alt=\"Google Analytics Nedir?\" class=\"wp-image-4413\" srcset=\"https:\/\/www.hosting.com.tr\/blog\/wp-content\/uploads\/2020\/09\/google-analytics-nedir.jpeg 750w, https:\/\/www.hosting.com.tr\/blog\/wp-content\/uploads\/2020\/09\/google-analytics-nedir-300x120.jpeg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"neden-google-analytics-kullanmalisiniz\">Neden Google Analytics Kullanmal\u0131s\u0131n\u0131z?<\/h2>\n\n\n\n<p>\u0130ster e-ticaret yap\u0131yor olun ister ki\u015fisel bir blogunuz olsun, hi\u00e7 farketmez. Web site t\u00fcr\u00fcn\u00fcz ne olursa olsun, ziyaret\u00e7ilerinizi ve sitenizdeki davran\u0131\u015flar\u0131n\u0131 daha iyi anlamak, daha iyi sonu\u00e7lar alman\u0131za yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<p>Google Analytics&#8217;i tam da bu sebeplerden dolay\u0131 size bir\u00e7ok avantaj sa\u011flar. Sa\u011flad\u0131\u011f\u0131 avantajlar\u0131 s\u0131ralayacak olursak: <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-ucretsizdir\">1. \u00dccretsizdir<\/h3>\n\n\n\n<p>Google Analytics kullanman\u0131n bir maliyeti yoktur. Analytics sayesinde eri\u015febilece\u011finiz veri miktar\u0131 g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, \u00fccret \u00f6demeden b\u00f6yle bir veriye sahip olman\u0131z, kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 anlaman\u0131z a\u00e7\u0131s\u0131ndan m\u00fckemmeldir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-tamamen-otomatiktir\">2. Tamamen otomatiktir<\/h3>\n\n\n\n<p>\u0130zleme kodunu web sitenize ekledikten sonra, Google Analytics verilerinizi otomatik olarak izler, kaydeder ve depolar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-ozellestirilmis-raporlar-olusturur\">3. \u00d6zelle\u015ftirilmi\u015f raporlar olu\u015fturur<\/h3>\n\n\n\n<p>Google&#8217;\u0131n yerle\u015fik ara\u00e7lar\u0131n\u0131 kullanarak, \u00f6zelle\u015ftirilmi\u015f raporlar\u0131 olduk\u00e7a basit bir \u015fekilde olu\u015fturabilirsiniz.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-diger-araclarla-entegre-edilebilir\">4. Di\u011fer ara\u00e7larla entegre edilebilir<\/h3>\n\n\n\n<p>Analytics&#8217;inizi Google AdWords ve Google Search Console gibi di\u011fer Google ara\u00e7lar\u0131na kolayca entegre edebilirsiniz.<\/p>\n\n\n\n<p>Google Analytics sadece yukar\u0131da bahsetti\u011fimiz \u00f6zelliklerin yan\u0131 s\u0131ra,&nbsp; ziyaret\u00e7ilerin neden belirli sayfalardan \u00e7\u0131kt\u0131\u011f\u0131n\u0131, kitlenizin ya\u015f\u0131n\u0131 \/ cinsiyetini\/ konumunu veya yazman\u0131z gereken i\u00e7erik t\u00fcr\u00fc gibi bir\u00e7ok bilgiyi de size sa\u011flar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"google-analytics-neleri-izler\">Google Analytics Neleri \u0130zler?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.hosting.com.tr\/blog\/wp-content\/uploads\/2020\/09\/google-analytics-neleri-izler-1.png\" alt=\"Google Analytics Neleri \u0130zler?\" class=\"wp-image-4423\" srcset=\"https:\/\/www.hosting.com.tr\/blog\/wp-content\/uploads\/2020\/09\/google-analytics-neleri-izler-1.png 750w, https:\/\/www.hosting.com.tr\/blog\/wp-content\/uploads\/2020\/09\/google-analytics-neleri-izler-1-300x120.png 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p><strong>Google Analytics<\/strong>, web sitenizle ilgili verilere eri\u015fmenizi sa\u011flayarak bu bilgileri alman\u0131za ve kararlar vermenize olanak tan\u0131r.<\/p>\n\n\n\n<p>\u00c7ok basit bir ifadeyle, Google Analytics&#8217;ten alabilece\u011finiz veriler \u015fu \u015fekilde ayr\u0131\u015ft\u0131r\u0131labilir:<\/p>\n\n\n\n<p><strong>Edinme:<\/strong> Web sitenize hangi kanallardan (Organik (SEO), Reklamlar, G\u00f6r\u00fcnt\u00fcl\u00fc Reklamlar, Email, Sosyal Medya vb.) trafik geldi\u011fini analiz etmenizi sa\u011flar.<\/p>\n\n\n\n<p><strong>Davran\u0131\u015f:<\/strong> \u0130nsanlar\u0131n web sitenizde dola\u015f\u0131rken neler yapt\u0131\u011f\u0131n\u0131 \u00f6\u011frenmenizi sa\u011flar. Sayfa gezinme, micro ve macro hedefleri\/d\u00f6n\u00fc\u015f\u00fcmleri tamamlama ve sat\u0131n alma al\u0131\u015fkanl\u0131klar\u0131n\u0131 analiz edebilirsiniz.<\/p>\n\n\n\n<p><strong>D\u00f6n\u00fc\u015f\u00fcmler<\/strong>: Ziyaret\u00e7ilerinizin web sitenizde nas\u0131l m\u00fc\u015fteriye d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc \u00f6\u011frenmenizi sa\u011flar.<\/p>\n\n\n\n<p>Art\u0131k Google Analytics\u2019in ne oldu\u011funu ve bu sayede neleri izleyebilece\u011fini biliyorsunuz. O halde \u015fimdi kurulum a\u015famas\u0131na ge\u00e7ebiliriz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"google-analytics-nasil-kurulur\">Google Analytics Nas\u0131l Kurulur?<\/h2>\n\n\n\n<p><strong>Google Analytics<\/strong> kurmak ve web sitenizdeki ziyaret\u00e7i davran\u0131\u015flar\u0131n\u0131 izlemek i\u00e7in a\u015fa\u011f\u0131daki ad\u0131mlar\u0131 izleyebilirsiniz:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-google-analytics-hesabinizi-kurun-ve-sitenizi-ekleyin\"><strong>1. Google Analytics hesab\u0131n\u0131z\u0131 kurun ve sitenizi ekleyin<\/strong><\/h3>\n\n\n\n<p>\u0130lk olarak analizlerinizi y\u00f6netmek istedi\u011finiz Google Hesab\u0131n\u0131zda oturum a\u00e7t\u0131\u011f\u0131n\u0131zdan emin olun.<\/p>\n\n\n\n<p>Ard\u0131ndan, <a rel=\"noreferrer noopener\" href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\">Google Analytics<\/a> kurulum sayfas\u0131na gidin ve <strong>\u2018\u00dccretsiz kurulum yap\u0131n\u2019<\/strong>a t\u0131klay\u0131n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.hosting.com.tr\/blog\/wp-content\/uploads\/2020\/09\/google-analytics-nasil-kurulur.jpeg\" alt=\"\" class=\"wp-image-4415\" srcset=\"https:\/\/www.hosting.com.tr\/blog\/wp-content\/uploads\/2020\/09\/google-analytics-nasil-kurulur.jpeg 750w, https:\/\/www.hosting.com.tr\/blog\/wp-content\/uploads\/2020\/09\/google-analytics-nasil-kurulur-300x120.jpeg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Bu ad\u0131mdan sonra a\u015fa\u011f\u0131da da g\u00f6rece\u011finiz gibi bir <strong>&#8216;Hesap ad\u0131&#8217;<\/strong> eklemeniz ve veri payla\u015f\u0131m kutular\u0131n\u0131 i\u015faretlemeniz gerekir (isterseniz bunlar\u0131n i\u015faretini kald\u0131rabilirsiniz.)<\/p>\n\n\n\n<p>Hesap ad\u0131n\u0131 ekledikten sonra, <strong>\u2018Sonraki\u2019<\/strong> butonuna t\u0131klay\u0131n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.hosting.com.tr\/blog\/wp-content\/uploads\/2020\/09\/google-analytics-nasil-kurulur-1-1.jpeg\" alt=\"\" class=\"wp-image-4416\" srcset=\"https:\/\/www.hosting.com.tr\/blog\/wp-content\/uploads\/2020\/09\/google-analytics-nasil-kurulur-1-1.jpeg 750w, https:\/\/www.hosting.com.tr\/blog\/wp-content\/uploads\/2020\/09\/google-analytics-nasil-kurulur-1-1-300x120.jpeg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>\u015eimdi <strong>\u2018Neyi \u00f6l\u00e7mek istiyorsunuz?\u2019<\/strong> sorusunun cevab\u0131n\u0131 verme zaman\u0131\u2026Web siteleri, uygulamalar veya her ikisi de\u2026 \u00c7o\u011fu ki\u015fi bir web sitesini izlemek i\u00e7in <strong>Google Analytics<\/strong>&#8216;i kurar, bu y\u00fczden bu opsiyonu se\u00e7in ve <strong>\u2018Sonraki\u2019<\/strong> butonuna t\u0131klay\u0131n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.hosting.com.tr\/blog\/wp-content\/uploads\/2020\/09\/google-analytics-nasil-kurulur-2.jpeg\" alt=\"\" class=\"wp-image-4417\" srcset=\"https:\/\/www.hosting.com.tr\/blog\/wp-content\/uploads\/2020\/09\/google-analytics-nasil-kurulur-2.jpeg 750w, https:\/\/www.hosting.com.tr\/blog\/wp-content\/uploads\/2020\/09\/google-analytics-nasil-kurulur-2-300x120.jpeg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>A\u00e7\u0131lacak sayfada siteniz hakk\u0131nda baz\u0131 ayr\u0131nt\u0131lar\u0131 girebilirsiniz:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Web Sitesi Ad\u0131<\/li><li>Web sitesi URL&#8217;si<\/li><li>Sekt\u00f6r Kategorisi<\/li><li>Raporlama Saat Dilimi<\/li><\/ul>\n\n\n\n<p>Bu b\u00f6l\u00fcm\u00fc tamamlad\u0131ktan sonra <strong>\u2018Olu\u015ftur&#8217;<\/strong>u t\u0131klay\u0131n. Kabul etmeniz i\u00e7in baz\u0131 hizmet \u015fartlar\u0131n\u0131 girmeniz istenecektir. Bunlar\u0131n ikisini de i\u015faretleyin ve <strong>\u2018Kabul Ediyorum\u2019<\/strong>a bas\u0131n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.hosting.com.tr\/blog\/wp-content\/uploads\/2020\/09\/google-analytics-nasil-kurulur-3.jpeg\" alt=\"\" class=\"wp-image-4419\" srcset=\"https:\/\/www.hosting.com.tr\/blog\/wp-content\/uploads\/2020\/09\/google-analytics-nasil-kurulur-3.jpeg 750w, https:\/\/www.hosting.com.tr\/blog\/wp-content\/uploads\/2020\/09\/google-analytics-nasil-kurulur-3-300x120.jpeg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-google-analytics-izleme-kodunuzu-kurun\"><strong>2. Google Analytics izleme kodunuzu kurun<\/strong><\/h3>\n\n\n\n<p>Hizmet s\u00f6zle\u015fmelerini onaylad\u0131ktan sonra kar\u015f\u0131n\u0131za gelen ekranda <strong>\u2018\u0130zleme Kodu\u2019<\/strong>nuzu g\u00f6receksiniz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.hosting.com.tr\/blog\/wp-content\/uploads\/2020\/09\/google-analytics-nasil-kurulur-4.jpeg\" alt=\"\" class=\"wp-image-4418\" srcset=\"https:\/\/www.hosting.com.tr\/blog\/wp-content\/uploads\/2020\/09\/google-analytics-nasil-kurulur-4.jpeg 750w, https:\/\/www.hosting.com.tr\/blog\/wp-content\/uploads\/2020\/09\/google-analytics-nasil-kurulur-4-300x120.jpeg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Web sitenizi Google Analytics kullanarak izlemek i\u00e7in bu kodu sitenizin her sayfas\u0131na (&lt;\/head&gt; etiketinden \u00f6nce) ekleyin.<\/p>\n\n\n\n<p>Kodu y\u00fcklemek, sahip oldu\u011funuz sitenin t\u00fcr\u00fcne ve de\u011fi\u015fiklikleri kendi ba\u015f\u0131n\u0131za ne kadar rahat yapt\u0131\u011f\u0131n\u0131za ba\u011fl\u0131 olarak zor ya da kolay olabilir.<\/p>\n\n\n\n<p>\u0130ki farkl\u0131 yol ile bu i\u015flemi yapman\u0131z m\u00fcmk\u00fcn.<\/p>\n\n\n\n<p><strong>1. Google Analytics&#8217;i manuel olarak kurmak<\/strong><\/p>\n\n\n\n<p>Baz\u0131 WordPress temalar\u0131nda, izleme kodunuzu yerle\u015ftirmeniz i\u00e7in \u00f6zel bir b\u00f6l\u00fcm bulunur, ancak \u00e7o\u011funda bu \u00f6zel b\u00f6l\u00fcm yoktur. Bu nedenle, Google Analytics komut dosyan\u0131z, sitenizin her sayfas\u0131na y\u00fcklemek i\u00e7in kapan\u0131\u015f etiketinden &lt;\/head&gt; \u00f6nce header.php dosyan\u0131za eklenmelidir.<\/p>\n\n\n\n<p>Teman\u0131z bu \u00f6zelli\u011fe sahip de\u011filse, bir eklenti kullanarak kodu yerle\u015ftirmeyi deneyebilirsiniz.<\/p>\n\n\n\n<p><strong>2. Bir eklenti kullanarak Google Analytics&#8217;i kurmak<\/strong><\/p>\n\n\n\n<p>Google Analytics&#8217;i WordPress&#8217;e eklemenin en kolay yollar\u0131ndan biri (hem yeni ba\u015flayanlar hem de uzmanlar i\u00e7in), <a rel=\"noreferrer noopener\" href=\"https:\/\/tr.wordpress.org\/plugins\/header-and-footer-scripts\/\" target=\"_blank\">Header and Footer Scripts<\/a> gibi bir eklenti kullanmakt\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.hosting.com.tr\/blog\/wp-content\/uploads\/2020\/09\/header-and-footer-scripts.jpeg\" alt=\"\" class=\"wp-image-4424\" srcset=\"https:\/\/www.hosting.com.tr\/blog\/wp-content\/uploads\/2020\/09\/header-and-footer-scripts.jpeg 750w, https:\/\/www.hosting.com.tr\/blog\/wp-content\/uploads\/2020\/09\/header-and-footer-scripts-300x120.jpeg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Bu, WordPress sitenize Google Analytics kodu eklemek i\u00e7in muhtemelen en kolay ve en g\u00fcvenilir y\u00f6ntemdir.<\/p>\n\n\n\n<p>\u0130zlemeye ba\u015flamak i\u00e7in eklentiyi kurman\u0131z ve izleme kodunuzu eklemeniz yeterlidir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-google-analytics-izleme-kodunuzu-test-edin\">3. Google Analytics izleme kodunuzu test edin<\/h3>\n\n\n\n<p>Kodu web sitenize ekledikten sonra, <strong>Google Analytics<\/strong>&#8216;in ger\u00e7ekten \u00e7al\u0131\u015f\u0131p \u00e7al\u0131\u015fmad\u0131\u011f\u0131n\u0131 test etmeniz gerekir.<\/p>\n\n\n\n<p>Bu i\u015flemi yapmak olduk\u00e7a kolayd\u0131r.<\/p>\n\n\n\n<p><strong>Google Analytics<\/strong>&#8216;te <strong>\u2018Ger\u00e7ek Zamanl\u0131&#8217;<\/strong>ya ve ard\u0131ndan <strong>\u2018Genel Bak\u0131\u015f&#8217;<\/strong>a gidin. Bu size \u015fu anda sitenizde neler olup bitti\u011fini g\u00f6sterecektir.<\/p>\n\n\n\n<p>\u015eimdi sitenizi farkl\u0131 bir taray\u0131c\u0131 veya gizli mod sekmesinde a\u00e7\u0131n ve Google Analytics&#8217;in ziyaretinizi alg\u0131lamas\u0131n\u0131 bekleyin. \u0130zleme kodunuz do\u011fru bir \u015fekilde y\u00fcklenmi\u015fse, sitenizde aktif olarak birinin (yani kendinizin) oldu\u011funu g\u00f6receksiniz.<\/p>\n\n\n\n<p>Verilerinizin daha iyi ve daha entegre bir b\u00fct\u00fcn\u00fcne sahip olmak i\u00e7in <strong>Google Analytics<\/strong>&#8216;i <strong>GoogleSearch Console<\/strong>\u2019ye ba\u011flad\u0131\u011f\u0131n\u0131zdan emin olun.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"bilmeniz-gereken-en-onemli-google-analytics-metrikleri\"><strong>Bilmeniz Gereken En \u00d6nemli Google Analytics Metrikleri<\/strong><\/h2>\n\n\n\n<p>Google Analytics&#8217;te dikkat etmeniz gereken en \u00f6nemli metriklerden baz\u0131lar\u0131 a\u015fa\u011f\u0131daki gibidir:<\/p>\n\n\n\n<p><strong>Trafik:&nbsp;<\/strong> Web sitenizin ziyaret\u00e7ileri.<\/p>\n\n\n\n<p><strong>Trafik Kaynaklar\u0131: <\/strong>Ziyaret\u00e7ilerin nereden geldi\u011fi (do\u011frudan, y\u00f6nlendirilen, arama motorlar\u0131, sosyal medya).<\/p>\n\n\n\n<p><strong>Oturum:<\/strong> Ziyaret\u00e7inin web sitenizde ge\u00e7irdi\u011fi ortalama s\u00fcre.<\/p>\n\n\n\n<p><strong>Yeni Oturumlar:<\/strong> Web sitenize ilk defa gelenlerin tahmini bir y\u00fczdesi.<\/p>\n\n\n\n<p><strong>Sayfa G\u00f6r\u00fcnt\u00fcleme:<\/strong> G\u00f6r\u00fcnt\u00fclenen sayfalar\u0131n toplam say\u0131s\u0131.<\/p>\n\n\n\n<p><strong>Ortalama Oturum S\u00fcresi:<\/strong> Bir oturumun ortalama uzunlu\u011fu.<\/p>\n\n\n\n<p><strong>Hemen \u00c7\u0131kma Oran\u0131:<\/strong> Tek sayfal\u0131k ziyaretlerin y\u00fczdesinin t\u00fcm oturumlara b\u00f6l\u00fcm\u00fcd\u00fcr.<\/p>\n\n\n\n<p><strong>D\u00f6n\u00fc\u015f\u00fcmler: <\/strong>Sitesinde tamamlanm\u0131\u015f olan hedeflerini say\u0131s\u0131 ve detaylar<strong>\u0131.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"google-analytics-ile-ilgili-en-cok-sorulan-sorular\">Google Analytics \u0130le \u0130lgili En \u00c7ok Sorulan Sorular<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-google-analytics-in-maliyeti-nedir\"><span id=\"1-google-analyticsin-maliyeti-nedir\">1. Google Analytics&#8217;in maliyeti nedir?<\/span><\/h3>\n\n\n\n<p>Google Analytics \u00fccretsizdir. Ancak, Google Analytics 360 adl\u0131 kurumsal bir \u00e7\u00f6z\u00fcm var ve bu size y\u0131lda yakla\u015f\u0131k 150.000 dolara mal olur. Fakat endi\u015felenmenize gerek yok. \u00c7\u00fcnk\u00fc standart s\u00fcr\u00fcm \u00e7o\u011fu insan i\u00e7in fazlas\u0131yla yeterlidir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-google-analytics-sertifikasinin-maliyeti-ne-kadardir\">2. Google Analytics sertifikas\u0131n\u0131n maliyeti ne kadard\u0131r?<\/h3>\n\n\n\n<p>Google Analytics Individual Qualification (IQ) testi, Analytics&#8217;teki yeterlili\u011fin bir \u00f6l\u00e7\u00fcs\u00fcd\u00fcr ve tamamen \u00fccretsizdir. Google&#8217;\u0131n resmi Analytics IQ destek sayfas\u0131nda bununla ilgili daha fazla bilgi edinebilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-google-analytics-ne-siklikta-guncelleme-yapar\">3. Google Analytics ne s\u0131kl\u0131kta g\u00fcncelleme yapar?<\/h3>\n\n\n\n<p>Google&#8217;a g\u00f6re, Google Analytics\u2019in site istatistik gecikmesi 24-48 saattir. Ancak Google, hesab\u0131n\u0131zla ili\u015fkilendirilebilecek t\u00fcm bilgileri g\u00fcncellemenin ne kadar s\u00fcrd\u00fc\u011f\u00fcn\u00fc \u00f6zellikle belirtmemektedir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-google-analytics-nasil-calisir\">4. Google Analytics nas\u0131l \u00e7al\u0131\u015f\u0131r?<\/h3>\n\n\n\n<p>Google Analytics, web sitenizdeki sayfalara JavaScript kodu ekleyerek \u00e7al\u0131\u015f\u0131r. Bir ziyaret\u00e7i web sitenize geldi\u011finde, bu JavaScript kodu bir JavaScript dosyas\u0131na ba\u015fvurur ve Analytics ziyaret\u00e7inin t\u00fcm hareketlerini inceler.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-google-analytics-kodu-nereye-koyulur\">5. Google Analytics kodu nereye koyulur?<\/h3>\n\n\n\n<p>Google Analytics kodu izlemek istedi\u011finiz her sayfaya koyulabilir. Fakat kodu her sayfaya manuel olarak kopyalay\u0131p yap\u0131\u015ft\u0131rman\u0131za gerek yoktur.<\/p>\n\n\n\n<p>Google Analytics\u2019in ne oldu\u011funu ve nas\u0131l kurulaca\u011f\u0131n\u0131 \u00f6\u011frendi\u011finize g\u00f6re buradan alaca\u011f\u0131n\u0131z verilerin sizi nas\u0131l g\u00fc\u00e7lendirece\u011fini anlam\u0131\u015fs\u0131n\u0131zd\u0131r. Web sitenizde ger\u00e7ekle\u015fen ziyaret\u00e7i hareketlerini takip etmezseniz, t\u00fcm kararlar\u0131n\u0131z\u0131 i\u00e7g\u00fcd\u00fclerinize g\u00f6re vermek zorunda kal\u0131rs\u0131n\u0131z. Bu da tahmin edece\u011finiz gibi iyi bir yakla\u015f\u0131m tarz\u0131 olmaz.<\/p>\n\n\n\n<p>Google Analytics ile web sitenizi b\u00fcy\u00fctmek i\u00e7in uygulayabilece\u011finiz bir\u00e7ok i\u015flem yap\u0131labilir. Di\u011fer takip ve analiz ara\u00e7lar\u0131yla k\u0131yasland\u0131\u011f\u0131nda, Google Analytics b\u00fcy\u00fcmek i\u00e7in ger\u00e7ekten sahip olman\u0131z gereken bir ara\u00e7t\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"Bir web siteniz varsa, b\u00fcy\u00fck ihtimalle sitenizi ka\u00e7 ki\u015finin ziyaret etti\u011fini g\u00f6rmek ve ziyaret\u00e7i davran\u0131\u015flar\u0131n\u0131 izlemek i\u00e7in Google&hellip;\n","protected":false},"author":20,"featured_media":4411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_appearance_grid":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[352],"tags":[],"class_list":{"0":"post-4409","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-analytics","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Analytics Nedir, Nas\u0131l Kurulur? 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