Y\u00fckleme s\u00fcresini yava\u015flatabilecek a\u015f\u0131r\u0131 b\u00fcy\u00fck g\u00f6rseller kullanmaktan ka\u00e7\u0131n\u0131n.<\/li>\r\n<\/ul>\r\nG\u00f6rselleri optimize etmek SEO’nun \u00f6nemli bir par\u00e7as\u0131d\u0131r. G\u00f6rselleri s\u0131k\u0131\u015ft\u0131rarak, ilgili dosya adlar\u0131 ve alt metinler ekleyerek ve do\u011fru formatlar\u0131 kullanarak web sitenizin y\u00fcklenme s\u00fcresini iyile\u015ftirebilir ve daha iyi bir kullan\u0131c\u0131 deneyimi sa\u011flayabilirsiniz.<\/p>\r\n
Web Siteniz Mobil Uyumlu Responsive Olsun<\/h3>\r\n
Web sitenizi mobil g\u00f6r\u00fcnt\u00fcleme i\u00e7in optimize etmek \u00e7ok \u00f6nemlidir. Mobil uyumlu bir web sitesi olumlu bir kullan\u0131c\u0131 deneyimi sa\u011flar ve bu da Google gibi arama motorlar\u0131nda daha iyi s\u0131ralamalara katk\u0131da bulunabilir.<\/p>\r\n
Mobil uyumlu bir web sitesi, farkl\u0131 ekran boyutlar\u0131na otomatik olarak uyum sa\u011flayarak kullan\u0131c\u0131lar sitenizi ister ak\u0131ll\u0131 telefonda, ister tablette, ister masa\u00fcst\u00fcnde g\u00f6r\u00fcnt\u00fcl\u00fcyor olsun, i\u00e7eri\u011fin kolayca okunabilir ve gezilebilir kalmas\u0131n\u0131 sa\u011flar. Bu, ziyaret\u00e7ilerin i\u00e7eri\u011fi g\u00f6rmek i\u00e7in yak\u0131nla\u015ft\u0131rma ve uzakla\u015ft\u0131rma yapmak zorunda kalmas\u0131n\u0131 \u00f6nler ve deneyimlerini \u00f6nemli \u00f6l\u00e7\u00fcde iyile\u015ftirir.<\/p>\r\n
Web sitenizi mobil uyumlu hale getirmek i\u00e7in duyarl\u0131 web tasar\u0131m\u0131n\u0131 tercih edin. Bu tasar\u0131m, kullan\u0131c\u0131n\u0131n ekran boyutuna uyum sa\u011flayarak d\u00fczeni ve i\u00e7eri\u011fi tutarl\u0131 tutar. Her \u015feyin d\u00fczg\u00fcn g\u00f6r\u00fcnt\u00fclendi\u011finden ve \u00e7al\u0131\u015ft\u0131\u011f\u0131ndan emin olmak i\u00e7in web sitenizi farkl\u0131 cihazlarda ve taray\u0131c\u0131larda test edin.<\/p>\r\n
Google, mobil uyumlulu\u011fu \u00f6nemli bir s\u0131ralama fakt\u00f6r\u00fc olarak kabul eder. Mobil cihazlar i\u00e7in optimize edilmemi\u015f web siteleri, masa\u00fcst\u00fc bilgisayarlarda bile arama sonu\u00e7lar\u0131nda daha alt s\u0131ralarda yer alabilir. Bu nedenle, mobil uyumlu bir web sitesine yat\u0131r\u0131m yapmak hem SEO hem de kullan\u0131c\u0131 etkile\u015fimi i\u00e7in \u00e7ok \u00f6nemlidir.<\/p>\r\n
6. Link Building (Backlink) \u00c7al\u0131\u015fmalar\u0131n\u0131 Ba\u015flat\u0131n<\/h2>\r\n
Backlink’ler, sayfa d\u0131\u015f\u0131 SEO’nun \u00f6nemli bir unsurudur; web sitenizin g\u00fcvenilirli\u011finin ve alaka d\u00fczeyinin bir kan\u0131t\u0131 olarak i\u015flev g\u00f6r\u00fcr. Bir site sayfas\u0131n\u0131n y\u00fcksek otoriteden ald\u0131\u011f\u0131 backlink’lerin say\u0131s\u0131 ne kadar y\u00fcksekse, Google’a o kadar otoriter g\u00f6r\u00fcnebilir.<\/p>\r\n
Neden \u00f6nemlidir?<\/strong><\/p>\r\nBacklinko’nun bir milyon Google arama sonucu \u00fczerinde yapt\u0131\u011f\u0131 analize g\u00f6re, bir sayfaya ba\u011flant\u0131 veren alan adlar\u0131n\u0131n say\u0131s\u0131n\u0131n en \u00fcst s\u0131radaki fakt\u00f6r oldu\u011funu ortaya koymaktad\u0131r. Asl\u0131nda, y\u00fcksek kaliteli backlink’lere sahip sayfalar, arama sonu\u00e7lar\u0131nda \u00f6nemli \u00f6l\u00e7\u00fcde daha \u00fcst s\u0131ralarda yer almaktad\u0131r.<\/p>\r\n
\u0130zlenecek ad\u0131mlar<\/strong><\/p>\r\n\r\n- Sekt\u00f6r bloglar\u0131na ula\u015f\u0131n ve konuk yaz\u0131lar\u0131 yazmay\u0131 teklif edin.<\/li>\r\n
- \u0130nfografikler veya ara\u015ft\u0131rma raporlar\u0131 gibi payla\u015f\u0131labilir i\u00e7erikler olu\u015fturun.<\/li>\r\n
- Rakiplerinizin backlink’lerini analiz etmek ve f\u0131rsatlar\u0131 belirlemek i\u00e7in Ahrefs gibi ara\u00e7lar\u0131 kullan\u0131n.<\/li>\r\n<\/ul>\r\n
Marka Bilinirli\u011fini G\u00fc\u00e7lendirin<\/h3>\r\n
SEO yaln\u0131zca teknik optimizasyonla s\u0131n\u0131rl\u0131 de\u011fildir; g\u00fc\u00e7l\u00fc bir marka alg\u0131s\u0131 da arama motoru s\u0131ralamalar\u0131n\u0131z\u0131 do\u011frudan etkiler.
Google, kullan\u0131c\u0131lar\u0131n markan\u0131z\u0131 aramas\u0131, ad\u0131n\u0131z\u0131 t\u0131klamas\u0131 ve sitenizde uzun s\u00fcre vakit ge\u00e7irmesi gibi davran\u0131\u015f sinyallerini dikkate al\u0131r. Bu nedenle, markan\u0131z\u0131 dijitalde daha g\u00f6r\u00fcn\u00fcr hale getirmek SEO a\u00e7\u0131s\u0131ndan da \u00f6nemli bir ad\u0131md\u0131r.<\/p>\r\n
Sosyal medya payla\u015f\u0131mlar\u0131, dijital PR \u00e7al\u0131\u015fmalar\u0131 ve blog i\u00e7erikleri ile marka bilinirli\u011finizi art\u0131rarak, organik aramalarda daha g\u00fc\u00e7l\u00fc bir pozisyon elde edebilirsiniz.<\/p>\r\n
Yerel Bir \u0130\u015fletmeyseniz, Google Business Profilinizi olu\u015fturun<\/h3>\r\n
Bir pastane veya butik gibi yerel bir i\u015fletme i\u015fletiyorsan\u0131z, yak\u0131ndaki m\u00fc\u015fteriler taraf\u0131ndan fark edilmek \u00e7ok \u00f6nemlidir. \u0130\u015fte burada yerel SEO devreye girer. Bu, insanlar yak\u0131nlar\u0131ndaki \u015feyleri arad\u0131klar\u0131nda web sitenizin ve Google My Business kayd\u0131n\u0131z\u0131n g\u00f6r\u00fcnmesini sa\u011flamakla ilgilidir. Bu y\u00fczden mutlaka bir Google My Business profili olu\u015fturman\u0131z gerekir.<\/p>\r\n
Google Search Console ve Google Analytics Kurulumlar\u0131n\u0131 Yap\u0131n<\/h3>\r\n
SEO ile ilgili ipu\u00e7lar\u0131n\u0131 uygulad\u0131ktan sonra performans\u0131n\u0131z\u0131 izlemeniz de \u00e7ok \u00f6nemlidir. Bu noktada Google Analytics ve Google Search Console gibi ara\u00e7lar, sitenizin nas\u0131l performans g\u00f6sterdi\u011fine ili\u015fkin de\u011ferli bilgiler sa\u011flar.<\/p>\r\n
Neden \u00f6nemlidir?<\/strong><\/p>\r\nAnalitik, neyin i\u015fe yaray\u0131p neyin yaramad\u0131\u011f\u0131n\u0131 anlaman\u0131za yard\u0131mc\u0131 olur. Bu sayede hangi sayfalar\u0131n trafik \u00e7ekti\u011fini, hangi anahtar kelimelerin iyi performans g\u00f6sterdi\u011fini ve nerelerde iyile\u015ftirme yap\u0131lmas\u0131 gerekti\u011fini g\u00f6rebilirsiniz.<\/p>\r\n
\u0130zlenecek ad\u0131mlar<\/strong><\/p>\r\n\r\n- Google Analytics ve Google Search Console’u kurun.<\/li>\r\n
- Organik trafik, hemen \u00e7\u0131kma oran\u0131 ve anahtar kelime s\u0131ralamas\u0131 gibi temel metrikleri takip edin.<\/li>\r\n
- Stratejinizi geli\u015ftirmek ve gerekti\u011finde ayarlamalar yapmak i\u00e7in verileri kullan\u0131n.<\/li>\r\n<\/ul>\r\n
7. Teknik SEO Ayarlar\u0131n\u0131 Yap\u0131n<\/h2>\r\n
Teknik SEO, kullan\u0131c\u0131lar\u0131n\u0131z\u0131n web sitesindeki deneyimini iyile\u015ftirmek i\u00e7in web sitenizin teknik y\u00f6n\u00fcyle ilgilenir. \u00c7\u00fcnk\u00fc d\u00fcnyan\u0131n en iyi i\u00e7eri\u011fine sahip olsan\u0131z da, yava\u015f veya hatal\u0131 bir web sitesini kimse ziyaret etmez.\u00a0<\/p>\r\n
Teknik SEO temelleri aras\u0131nda site h\u0131z\u0131n\u0131n optimize edilmesi, mobil uyumluluk, URL yap\u0131s\u0131, XML site haritas\u0131 ve site mimarisi yer al\u0131r. T\u00fcm bu temel SEO unsurlar\u0131n\u0131n s\u0131ralanmas\u0131, arama motorlar\u0131n\u0131n web sitenizi kolayca taramas\u0131n\u0131 ve dizine eklemesini sa\u011flayarak web sitesi g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc ve s\u0131ralamas\u0131n\u0131 iyile\u015ftirir.<\/p>\r\n
URL Adreslerini SEO Friendly Olu\u015fturun<\/h3>\r\n
\u0130yi yap\u0131land\u0131r\u0131lm\u0131\u015f bir URL, bir web sitesinin i\u00e7eri\u011fini d\u00fczenler ve i\u00e7erik ile kullan\u0131c\u0131 aras\u0131nda ba\u011flant\u0131 g\u00f6revi g\u00f6r\u00fcr. Net sayfa hiyerar\u015filerine sahip mant\u0131kl\u0131 bir URL format\u0131 kullanarak kullan\u0131c\u0131 deneyimini geli\u015ftirir ve web sitesinde gezinmeyi zahmetsiz hale getirir. Ayr\u0131ca, iyi tasarlanm\u0131\u015f bir URL yap\u0131s\u0131 Google’a web sitesindeki \u00e7e\u015fitli sayfalar aras\u0131ndaki i\u00e7erik ve ili\u015fkileri ileterek Google’\u0131n s\u0131ralamalar\u0131n\u0131 etkiler.<\/p>\r\n
\r\n\r\n<\/p>\r\n
Tavsiye Edilmeyen URL Kullan\u0131m\u0131<\/strong><\/p>\r\n\r\n\r\n<\/p>\r\n
hosting.com.tr\/blog\/seo\/2019\/12\/05\/yeni-bir-sitenin-on-page-seo-ayarlari-nasil-olmali<\/code><\/pre>\r\n\r\n\r\n<\/p>\r\n
Tavsiye Edilen URL Kullan\u0131m\u0131<\/strong><\/p>\r\n\r\n\r\n<\/p>\r\n
hosting.com.tr\/blog\/yeni-siteler-icin-on-page-seo-ayarlari<\/code><\/pre>\r\nCanonical URL Adreslerinizi Belirleyin<\/h3>\r\n
Kanonik etiketler, arama motorlar\u0131na s\u0131ralama ve dizinleme i\u00e7in hangi URL’ye \u00f6ncelik vereceklerini bildirerek yinelenen i\u00e7erik sorunlar\u0131n\u0131 \u00e7\u00f6zmek i\u00e7in yayg\u0131n olarak kullan\u0131l\u0131r. Bu, bir URL’nin orijinal kaynak (\u201c\u201dkanonik URL\u201c\u201d) olarak belirlenmesini ve di\u011fer t\u00fcm URL varyasyonlar\u0131n\u0131n orijinal kayna\u011fa geri g\u00f6nderilmesini i\u00e7erir.<\/p>\r\n
Yinelenen ya da birbirine \u00e7ok benzeyen i\u00e7eriklerin tercih edilen tek bir s\u00fcr\u00fcmde toplanmas\u0131 i\u00e7in canonical etiketlerin kullan\u0131lmas\u0131 etkili bir y\u00f6ntemdir. Bu sayede Google, benzer i\u00e7erikler nedeniyle sitenizi yinelenen i\u00e7erik olarak alg\u0131lamaz ve s\u0131ralama a\u00e7\u0131s\u0131ndan olumsuz etkilenmezsiniz.<\/p>\r\n
Site Haritalar\u0131n\u0131 ve Robots.txt Dosyas\u0131n\u0131 Olu\u015fturup Optimize Edin<\/h3>\r\n
Web sitenizin arama motorlar\u0131 taraf\u0131ndan taranabilmesini ve dizine eklenebilmesini sa\u011flamak, t\u00fcm SEO \u00e7abalar\u0131n\u0131z\u0131n bo\u015fa gitmemesini garanti alt\u0131na almak i\u00e7in \u00e7ok \u00f6nemlidir. Bu, web sitesinin robots.txt dosyas\u0131n\u0131 yap\u0131land\u0131rmay\u0131 i\u00e7erir.
Bunu yaparak, arama motoru taray\u0131c\u0131lar\u0131n\u0131n hangi sayfalar\u0131 taramas\u0131 ve dizine eklemesi gerekti\u011fini belirleyebilir ve alakas\u0131z i\u00e7eri\u011fe sahip sayfalar\u0131n dizine eklenmesini \u00f6nleyebilirsiniz.\u00a0<\/p>\r\n
![\"Google](\"https:\/\/www.hosting.com.tr\/blog\/wp-content\/uploads\/2019\/12\/google-crawl-948x1024.jpg\")
<\/p>\r\n
Robots.txt dosyas\u0131nda yer alan sitemap dosyas\u0131, belirli aral\u0131klarla Google botlar\u0131 taraf\u0131ndan ziyaret edilir. Sitemap’te g\u00f6z\u00fcken URL adsresleri teker teker tarayarak Google’da indekslenmesini sa\u011flar.<\/p>\r\n
\r\n\r\n<\/p>\r\n
\u0130ndeks: Arama motoru botlar\u0131n\u0131n bir sayfay\u0131 tarayarak kendi dizinine eklemesidir.<\/p>\r\n
\r\n\r\n<\/p>\r\n
E\u011fer bir sayfa site haritas\u0131nda bulunmuyorsa taranmas\u0131 \u00e7ok zordur. Bu nedenle site haritas\u0131nda yer almas\u0131 gerekenleri ve almamas\u0131 gerekenleri dikkatlice se\u00e7meniz \u00f6nemlidir.<\/p>\r\n
\r\n\r\n<\/p>\r\n
\r\n\r\n<\/p>\r\n
\r\n\r\n<\/p>\r\n
K\u0131r\u0131k Linkleri ve Y\u00f6nlendirmeleri Kontrol Edin<\/h3>\r\n
Bir sayfay\u0131 silerseniz, kullan\u0131c\u0131lar\u0131n 404 hatas\u0131n\u0131 g\u00f6rmemesi i\u00e7in URL’sini ilgili ba\u015fka bir sayfaya y\u00f6nlendirmeniz gerekir. 301 y\u00f6nlendirmesi, sayfan\u0131n backlink\u2019lerden, dahili ba\u011flant\u0131lardan ve i\u00e7erik kalitesinden gelen \u201cotoritesini\u201d yeni URL\u2019ye aktar\u0131r. Y\u00f6nlendirme olu\u015fturmak ve y\u00f6netmek i\u00e7in basit ve etkili bir \u00e7\u00f6z\u00fcmd\u00fcr.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":"\nYeni bir web sitesi a\u00e7maya karar verdi\u011finizde planlaman\u0131z gereken en \u00f6nemli unsurlardan birisi de \u015f\u00fcphesiz on page SEO ayarlar\u0131n\u0131n nas\u0131l olmas\u0131 gerekti\u011fidir.\n\n\nE\u011fer daha \u00f6nce SEO hakk\u0131nda bir deneyiminiz olmam\u0131\u015fsa \u00fcz\u00fclmeyin. Sizler i\u00e7in olu\u015fturdu\u011fumuz bu yaz\u0131m\u0131zda “Yeni Bir Sitenin \u0130\u00e7 SEO Ayarlar\u0131 Nas\u0131l Yap\u0131l\u0131r?” konusunu ayr\u0131nt\u0131lar\u0131yla aktaraca\u011f\u0131z.\n\n","protected":false},"author":4,"featured_media":2328,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_appearance_grid":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[348],"tags":[],"class_list":{"0":"post-2174","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-seo","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\n
Yeni Siteler \u0130\u00e7in: On Page SEO Ayarlar\u0131 Nas\u0131l Yap\u0131l\u0131r? [ 15 Teknik ]<\/title>\n<meta name=\"description\" content=\"On Page SEO Ayarlar\u0131 Sitenin kalbidir. Bu makalemizde sizler i\u00e7in On Page SEO ayarlar\u0131 nas\u0131l yap\u0131l\u0131r? Bundan Bahsettik. \u0130\u00e7 SEO Kontrol Listesi Yay\u0131nda!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hosting.com.tr\/blog\/yeni-siteler-icin-on-page-seo-ayarlari\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On Page Seo Teknikleri: Yeni Siteler \u0130\u00e7in\" \/>\n<meta property=\"og:description\" content=\"Yeni siteler i\u00e7in 15 Yeni On Page Seo Tekni\u011fi\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hosting.com.tr\/blog\/yeni-siteler-icin-on-page-seo-ayarlari\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hosting.com.tr\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-04T07:25:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-23T00:13:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hosting.com.tr\/blog\/wp-content\/uploads\/2019\/12\/on-page-seo-ayarlari-nasil-yapilir.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Osman Can Olgun\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hostingcomtr\" \/>\n<meta name=\"twitter:site\" content=\"@hostingcomtr\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Osman Can Olgun\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 dakika\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Yeni Siteler \u0130\u00e7in: On Page SEO Ayarlar\u0131 Nas\u0131l Yap\u0131l\u0131r? [ 15 Teknik ]","description":"On Page SEO Ayarlar\u0131 Sitenin kalbidir. Bu makalemizde sizler i\u00e7in On Page SEO ayarlar\u0131 nas\u0131l yap\u0131l\u0131r? 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