5. Dile \u00f6zg\u00fc URL’ler uygulay\u0131n<\/span><\/h3>\n\n\n\nUyumluluk ve uygun ba\u011flant\u0131 i\u00e7in UTF-8 kodlamas\u0131n\u0131 sa\u011flayarak URL’lere yerelle\u015ftirilmi\u015f terimler ekleyin veya Uluslararas\u0131la\u015ft\u0131r\u0131lm\u0131\u015f Alan Adlar\u0131n\u0131 (IDN’ler) tercih edin.<\/p>\n\n\n\n
Hreflang Yap\u0131s\u0131 ve Optimizasyonu<\/h2>\n\n\n\n Hreflang etiketleri, bunlar\u0131 uygulamak i\u00e7in se\u00e7ti\u011finiz y\u00f6ntem ne olursa olsun, uyulmas\u0131 gereken tutarl\u0131 ve \u00f6nemli unsurlara sahiptir. Aksi takdirde, arama motorlar\u0131 taraf\u0131ndan g\u00f6z ard\u0131 edilme riskiyle kar\u015f\u0131 kar\u015f\u0131ya kal\u0131rs\u0131n\u0131z ve daha da k\u00f6t\u00fcs\u00fc, hedef kitleniz onlar\u0131 bulamaz.<\/p>\n\n\n\n
Bakz. \u00d6rnek HREFLANG Meta Data Yap\u0131s\u0131:<\/p>\n\n\n\n
<link rel=\"alternate\" href=\"http:\/\/www.example.com\/en\/\" hreflang=\"en\" \/>\n<link rel=\"alternate\" href=\"http:\/\/www.example.com\/zh\/\" hreflang=\"zh\" \/>\n<link rel=\"alternate\" href=\"http:\/\/www.example.com\/es\/\" hreflang=\"es\" \/>\n<link rel=\"alternate\" href=\"http:\/\/www.example.com\/ar\/\" hreflang=\"ar\" \/>\n<link rel=\"alternate\" href=\"http:\/\/www.example.com\/it\/\" hreflang=\"it\" \/><\/code><\/pre>\n\n\n\nTaraman\u0131z\u0131 hreflang analizi i\u00e7in ayarlama<\/h3>\n\n\n\n Hreflang verileri her taramaya otomatik olarak dahil edilir, bu nedenle \u00f6zel bir \u015fey yapman\u0131za gerek yoktur.<\/p>\n\n\n\n
Siteniz \u00e7evrilmi\u015f veya yerelle\u015ftirilmi\u015fse ve hreflang verilerinin tamam\u0131n\u0131 analiz etmek istiyorsan\u0131z yapman\u0131z gereken tek \u015fey, hangi dilde olurlarsa olsunlar sitenin t\u00fcm sayfalar\u0131n\u0131n tarand\u0131\u011f\u0131ndan emin olmakt\u0131r.<\/p>\n\n\n\n
Diyelim ki sitenizin https:\/\/www.siteniz.com\/tr<\/code> ve https:\/\/www.siteniz.com\/en<\/code> gibi farkl\u0131 dizinlerde \u00e7evirileri var:<\/p>\n\n\n\nBa\u015flang\u0131\u00e7 URL’nizden her dizine ba\u011flant\u0131 varsa ba\u015fka bir \u015fey yapman\u0131za gerek yoktur.<\/p>\n\n\n\n
Emin de\u011filseniz, t\u00fcm dizinleri ba\u015flang\u0131\u00e7 URL’si olarak listelemenizin bir zarar\u0131 olmaz. Bunu tarama ayarlar\u0131n\u0131n Ba\u015flang\u0131\u00e7 URL’si b\u00f6l\u00fcm\u00fcnde yapabilirsiniz.<\/p>\n\n\n\n
Bununla birlikte, sitenizde https:\/\/tr.siteniz.com<\/code> ve https:\/\/en.sitenize.com<\/code> gibi farkl\u0131 alt alan adlar\u0131nda \u00e7eviriler varsa, a\u015fa\u011f\u0131daki hususlar\u0131 g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z gerekir:<\/p>\n\n\n\nBa\u015flang\u0131\u00e7 URL’nizden her bir alt alan ad\u0131na ba\u011flant\u0131lar varsa, tarama ayarlar\u0131nda Alt Alan Adlar\u0131 b\u00f6l\u00fcm\u00fcne gidin ve Kar\u015f\u0131la\u015f\u0131lan alt alan adlar\u0131n\u0131 tara kutusunu i\u015faretleyin. <\/li> Emin de\u011filseniz, t\u00fcm dil veya b\u00f6lgesel alt dizinleri ba\u015flang\u0131\u00e7 URL’leri olarak listeleyebilirsiniz. Bunu tarama ayarlar\u0131n\u0131n Ba\u015flang\u0131\u00e7 URL’si b\u00f6l\u00fcm\u00fcnde yapabilirsiniz. T\u00fcm \u00e7eviri URL’lerinizi ba\u015flang\u0131\u00e7 URL’leri olarak listelerseniz, tarama s\u0131ras\u0131nda ek alt alan adlar\u0131n\u0131 ke\u015ffetmek istemedi\u011finiz s\u00fcrece kar\u015f\u0131la\u015f\u0131lan alt alan adlar\u0131n\u0131 tara se\u00e7ene\u011fini etkinle\u015ftirmeniz gerekmez.<\/li><\/ul>\n\n\n\n\u00c7ok Dilli ile \u00c7ok B\u00f6lgeli Aras\u0131ndaki Fark Nedir?<\/h2>\n\n\n\n\u00c7ok dilli ve \u00e7ok b\u00f6lgeli kavramlar\u0131 genellikle k\u00fcresel \u00e7evrimi\u00e7i varl\u0131klar\u0131n y\u00f6netimi ve pazarlamas\u0131 ba\u011flam\u0131nda kullan\u0131l\u0131r, ancak farkl\u0131 anlamlar\u0131 vard\u0131r:<\/p>\n\n\n\n
1. \u00c7ok Dilli (Multilingual)<\/h3>\n\n\n\n \u00c7ok dilli, bir web sitesinin birden fazla dilde i\u00e7eri\u011fe sahip oldu\u011fu anlam\u0131na gelir. \u00d6rne\u011fin, bir web sitesi \u0130ngilizce, \u0130spanyolca, Frans\u0131zca ve Almanca gibi birden fazla dilde i\u00e7eri\u011fe sahip olabilir. Bu, farkl\u0131 dil konu\u015fan kullan\u0131c\u0131lar\u0131n ayn\u0131 i\u00e7eri\u011fi kendi dillerinde eri\u015febilecekleri anlam\u0131na gelir. \u00c7ok dilli web siteleri genellikle dil se\u00e7eneklerini kullan\u0131c\u0131lara sunar ve kullan\u0131c\u0131lar tercih ettikleri dili se\u00e7ebilir.<\/p>\n\n\n\n
2. \u00c7ok B\u00f6lgeli (Multiregional)<\/h3>\n\n\n\n \u00c7ok b\u00f6lgeli, bir web sitesinin farkl\u0131 co\u011frafi b\u00f6lgelere y\u00f6nelik i\u00e7eri\u011fe sahip oldu\u011fu anlam\u0131na gelir. \u00d6rne\u011fin, bir perakende web sitesi farkl\u0131 \u00fclkelerdeki kullan\u0131c\u0131lar i\u00e7in farkl\u0131 fiyatland\u0131rma, \u00fcr\u00fcn se\u00e7enekleri ve yerel kampanyalar sunabilir. Bu, co\u011frafi konumlar\u0131na g\u00f6re kullan\u0131c\u0131lara \u00f6zelle\u015ftirilmi\u015f bir deneyim sunmak anlam\u0131na gelir. \u00c7ok b\u00f6lgeli web siteleri genellikle kullan\u0131c\u0131lar\u0131n co\u011frafi konumlar\u0131n\u0131 belirlemek i\u00e7in IP adresi veya kullan\u0131c\u0131 tercihlerini kullan\u0131r ve buna g\u00f6re i\u00e7erik veya hizmet sunar.<\/p>\n\n\n\n
Domain Uzant\u0131s\u0131n\u0131n \u00c7oklu Dilde Web Siteleri \u0130\u00e7in \u00d6nemi?<\/h2>\n\n\n\n \u00dclke kodu \u00fcst d\u00fczey alan adlar\u0131 (ccTLD’ler) ile uluslararas\u0131 alanda geni\u015flemek, yeni yerel pazarlarda varl\u0131k g\u00f6stermek isteyen uluslararas\u0131 \u015firketler i\u00e7in bir dizi avantaj sunabilir. <\/p>\n\n\n\n
\u00dclke kodu \u00fcst d\u00fczey alan adlar\u0131n\u0131 (ccTLD’ler) kullanman\u0131n a\u015fa\u011f\u0131dakiler de dahil olmak \u00fczere \u00e7ok say\u0131da avantaj\u0131 vard\u0131r:<\/p>\n\n\n\n
1. SEO Faydalar\u0131<\/h3>\n\n\n\n ccTLD’lerin ba\u015fl\u0131ca avantajlar\u0131ndan biri, bir i\u015fletmenin hedefledi\u011fi belirli \u00fclke veya b\u00f6lgede \u00f6nemli SEO avantajlar\u0131 sunabilmeleridir. Bu da belirli bir \u00fclke i\u00e7in ccTLD’ye sahip web sitelerinin yerel arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcnme olas\u0131l\u0131\u011f\u0131n\u0131n daha y\u00fcksek oldu\u011fu anlam\u0131na gelir. Bu, i\u015fletmelerin yerel pazarda g\u00f6r\u00fcn\u00fcrl\u00fcklerini art\u0131rmalar\u0131na ve web sitelerine daha fazla trafik \u00e7ekmelerine yard\u0131mc\u0131 olabilir.<\/p>\n\n\n\n
2. K\u00fclt\u00fcrel Uygunluk<\/h3>\n\n\n\n ccTLD’leri kullanmak, uluslararas\u0131 \u015firketlerin hedefledikleri pazarlarda k\u00fclt\u00fcrel alaka kurmalar\u0131na yard\u0131mc\u0131 olabilir, bu da m\u00fc\u015fterilerle g\u00fcven olu\u015fturmaya yard\u0131mc\u0131 olabilir. \u0130\u015fletmeler yerel bir alan ad\u0131 kullanarak yerel k\u00fclt\u00fcr\u00fc anlad\u0131klar\u0131n\u0131 ve o pazardaki m\u00fc\u015fterilerin ihtiya\u00e7lar\u0131na hizmet etmeye kararl\u0131 olduklar\u0131n\u0131 g\u00f6sterebilir. Bu, g\u00fc\u00e7l\u00fc bir marka kimli\u011fi olu\u015fturmaya ve m\u00fc\u015fteri sadakatini art\u0131rmaya yard\u0131mc\u0131 olabilir.<\/p>\n\n\n\n
3. Esneklik<\/h3>\n\n\n\n ccTLD’leri kullanmak, i\u015fletmelerin i\u00e7eriklerini ve pazarlama stratejilerini \u00f6zellikle hedefledikleri pazara g\u00f6re uyarlamalar\u0131na olanak tan\u0131r. Bu, yerel dili kullanmay\u0131, \u00fcr\u00fcn tekliflerini yerel tercihleri kar\u015f\u0131layacak \u015fekilde uyarlamay\u0131 ve yerel kitlede yank\u0131 uyand\u0131ran pazarlama kampanyalar\u0131 olu\u015fturmay\u0131 i\u00e7erebilir. \u0130\u015fletmeler, yakla\u015f\u0131mlar\u0131n\u0131 bu \u015fekilde uyarlayarak yeni pazarlarda ba\u015far\u0131 \u015fanslar\u0131n\u0131 art\u0131rabilir ve m\u00fc\u015fterilerle g\u00fc\u00e7l\u00fc ili\u015fkiler kurabilir.<\/p>\n\n\n\n
\u00c7oklu Dilde Web Sitesinin SEO Ayarlar\u0131<\/h2>\n\n\n\n \u00c7oklu dilde bir web sitesinin SEO ayarlar\u0131n\u0131 a\u015fa\u011f\u0131daki gibi yapabilirsiniz:<\/p>\n\n\n\n
1. Hangi Dillerin Eklenece\u011fine Karar Verin<\/h3>\n\n\n\n Web sitenizi \u00e7evirmeye ba\u015flamadan \u00f6nce hangi dilleri ekleyece\u011finize karar verin. Bu basit ad\u0131m kullan\u0131c\u0131 deneyimini geli\u015ftirebilir ve sitenizin eri\u015fim alan\u0131n\u0131 geni\u015fletebilir.<\/p>\n\n\n\n
Hedeflemek istedi\u011finiz pazarlar\u0131 d\u00fc\u015f\u00fcn\u00fcn. \u0130ngilizce ve \u0130spanyolca konu\u015fulan pazarlara girmek istiyorsan\u0131z muhtemelen web sitenizi Japoncaya \u00e7evirmenize gerek yoktur.<\/p>\n\n\n\n
Web siteniz zaten haz\u0131r ve \u00e7al\u0131\u015f\u0131r durumdaysa, ziyaret\u00e7ilerinizin \u00e7o\u011funun nereden geldi\u011fini ara\u015ft\u0131r\u0131n. Ard\u0131ndan, web sitenizi bu b\u00f6lgelerde a\u011f\u0131rl\u0131kl\u0131 olarak konu\u015fulan dillere \u00e7evirin.<\/p>\n\n\n\n
2. Her Dil \u0130\u00e7in \u00d6zel URL’ler Kullan\u0131n<\/span><\/h3>\n\n\n\nGoogle, her dil i\u00e7in benzersiz bir URL \u00f6nerir. Ayr\u0131 URL’ler, arama motorlar\u0131n\u0131n i\u00e7eri\u011finizi taramas\u0131na ve kategorize etmesine yard\u0131mc\u0131 olur.<\/p>\n\n\n\n
Bu da arama motorlar\u0131n\u0131n her bir dil s\u00fcr\u00fcm\u00fcn\u00fc do\u011fru \u015fekilde dizine eklemesine olanak tan\u0131yarak kullan\u0131c\u0131lar\u0131n web sitenizin do\u011fru dil s\u00fcr\u00fcm\u00fcne ula\u015fmas\u0131n\u0131 sa\u011flar.<\/p>\n\n\n\n
URL’lerinizi \u00fc\u00e7 ana \u015fekilde yap\u0131land\u0131rabilirsiniz:<\/p>\n\n\n\n
Alt dizinler:<\/strong> T\u00fcrk\u00e7e versiyon i\u00e7in siteniz.com\/tr\/ gibi ana alan ad\u0131n\u0131z\u0131n bir uzant\u0131s\u0131. Bu temiz ve kullan\u0131c\u0131 dostu yakla\u015f\u0131m, t\u00fcm dilleri ayn\u0131 alan ad\u0131 alt\u0131nda tutar.<\/li>Alt alan adlar\u0131:<\/strong> Ana alan ad\u0131n\u0131z\u0131n tr.siteniz.com gibi bir \u00f6neki. Bu yap\u0131da, arama motorlar\u0131 her dil s\u00fcr\u00fcm\u00fcne biraz farkl\u0131 davran\u0131r. \u00d6rne\u011fin b\u00f6lgeye \u00f6zg\u00fc i\u00e7erik veya tasar\u0131m i\u00e7in dil s\u00fcr\u00fcmlerinizi ay\u0131rmak istiyorsan\u0131z dikkate almaya de\u011ferdir.<\/li>Farkl\u0131 alan adlar\u0131: <\/strong>Her dil i\u00e7in tamamen ayr\u0131 alan adlar\u0131, \u00f6rne\u011fin siteniz.tr. Bu y\u00f6ntem daha fazla y\u00f6netim gerektirse de (her bir alan ad\u0131n\u0131 ayr\u0131 ayr\u0131 sat\u0131n alman\u0131z ve y\u00f6netmeniz gerekir), dillerin en net \u015fekilde ayr\u0131lmas\u0131n\u0131 sa\u011flar. <\/li><\/ul>\n\n\n\n3. T\u00fcm Web Sitesi \u00d6\u011felerini \u00c7evirin<\/h3>\n\n\n\n Web sitenizin her par\u00e7as\u0131, arama sonu\u00e7lar\u0131nda g\u00f6rd\u00fckleri meta a\u00e7\u0131klamadan t\u0131klad\u0131klar\u0131 URL’ye kadar hedef kitlenizle ileti\u015fim kurman\u0131zda rol oynar.<\/p>\n\n\n\n
Ba\u015fl\u0131\u011f\u0131n\u0131z ve meta a\u00e7\u0131klamalar\u0131n\u0131z, \u00e7ok dilli arama sonu\u00e7lar\u0131nda sayfan\u0131z\u0131n i\u00e7eri\u011finin anl\u0131k g\u00f6r\u00fcnt\u00fcs\u00fcn\u00fc verir. <\/li> A\u00e7\u0131klay\u0131c\u0131 ve kullan\u0131c\u0131 dostu URL’ler sezgisel navigasyon sa\u011flar.<\/li> Sayfa i\u00e7eri\u011fi, hedef kitlenizle etkili bir \u015fekilde ileti\u015fim kurman\u0131z\u0131 sa\u011flar.<\/li> \u0130\u00e7 ve d\u0131\u015f ba\u011flant\u0131lar ilgili \u00e7evrilmi\u015f sayfalara i\u015faret etti\u011finde, uyumlu bir kullan\u0131c\u0131 deneyimi sa\u011flars\u0131n\u0131z.<\/li><\/ul>\n\n\n\n4. Google’\u0131n \u00c7evrilmi\u015f Web Sitesi S\u00fcr\u00fcmlerinizi Bulmas\u0131na Yard\u0131mc\u0131 Olun<\/span><\/h3>\n\n\n\nGoogle ve di\u011fer arama motorlar\u0131, sitenizin farkl\u0131 dil s\u00fcr\u00fcmlerini bulmak i\u00e7in a\u00e7\u0131k i\u015faretlere ihtiya\u00e7 duyar. Bunlar olmadan i\u00e7eri\u011finizin g\u00f6zden ka\u00e7mas\u0131 veya yanl\u0131\u015f dizine eklenmesi riskiyle kar\u015f\u0131 kar\u015f\u0131ya kal\u0131rs\u0131n\u0131z. <\/p>\n\n\n\n
Arama motorlar\u0131n\u0131n \u00e7evrilmi\u015f i\u00e7eri\u011finizi kolayca bulmas\u0131na, dizine eklemesine ve sunmas\u0131na yard\u0131mc\u0131 olmak i\u00e7in web sitenizin HTML bi\u00e7imlendirmesinin hreflang niteliklerini kullanmas\u0131 gerekir. <\/p>\n\n\n\n
5. Kullan\u0131c\u0131lar\u0131n Diller Aras\u0131nda Ge\u00e7i\u015f Yapmas\u0131na \u0130zin Verin<\/h3>\n\n\n\n Arama motorlar\u0131 kullan\u0131c\u0131lar\u0131 do\u011fru dil s\u00fcr\u00fcm\u00fcne y\u00f6nlendirmede b\u00fcy\u00fck bir rol oynasa da, bir dil de\u011fi\u015ftirici ekledi\u011finizde, sitenizin ziyaret\u00e7ilerine sitenizin tercih ettikleri dil s\u00fcr\u00fcm\u00fcn\u00fc se\u00e7me g\u00fcc\u00fc vermi\u015f olursunuz. <\/p>\n\n\n\n
Cazip gelse de, yard\u0131mc\u0131 olmaktan \u00e7ok rahats\u0131z edici olabilece\u011finden konuma g\u00f6re otomatik y\u00f6nlendirmeden ka\u00e7\u0131nman\u0131z daha iyi bir yakla\u015f\u0131m olacakt\u0131r. <\/p>\n\n\n\n
6. \u00c7evrilmi\u015f Sayfalara Geri Ba\u011flant\u0131lar Olu\u015fturun<\/h3>\n\n\n\n \u0130\u00e7eri\u011finizin \u00e7ok dilli SEO’sunu g\u00fc\u00e7lendirmede backlink olu\u015fturma \u00e7ok \u00f6nemlidir. \u00c7ok dilli i\u00e7eri\u011finize geri ba\u011flant\u0131lar alarak arama sonu\u00e7lar\u0131ndaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rabilirsiniz.<\/p>\n\n\n\n
Bunu yapmak i\u00e7in konuk makaleler yazan yazarlarla \u00e7al\u0131\u015fmay\u0131, ilgili web sitelerinde i\u00e7erik yay\u0131nlatmay\u0131 veya hedef b\u00f6lgedeki etkinliklere kat\u0131lmay\u0131 i\u00e7erir.<\/p>\n\n\n\n
\u00d6nemli \u00dclkelerin Alan Ad\u0131 Uzant\u0131lar\u0131<\/h2>\n\n\n\n \u00dclke kodlu \u00fcst d\u00fczey alan ad\u0131 veya ccTLD, be\u015f TLD t\u00fcr\u00fcnden biridir. Bir ccTLD belirli bir co\u011frafi konumu temsil eder ve arama motorlar\u0131na ve kullan\u0131c\u0131lara hangi \u00fclkede veya b\u00f6lgede bulundu\u011funuzu g\u00f6stermenin en etkili yoludur. Bir ccTLD \u00f6rne\u011fi olarak www.abc.co.uk<\/code> adresinin .co.uk<\/code> k\u0131sm\u0131 verilebilir. Burada bir ccTLD’nin eklenmesi, bu sitenin \u0130ngiltere’deki kullan\u0131c\u0131lar\u0131 hedefledi\u011fini g\u00f6sterir.<\/p>\n\n\n\nA\u015fa\u011f\u0131daki listede \u00f6nemli \u00fclkelerin alan uzant\u0131lar\u0131n\u0131 bulabilirsiniz:<\/p>\n\n\n\nAlan Ad\u0131 Uzant\u0131s\u0131<\/strong><\/td>\u00dclke<\/strong><\/td><\/tr>.uk<\/td> \u0130ngiltere<\/td><\/tr> .de<\/td> Almanya<\/td><\/tr> .tr<\/td> T\u00fcrkiye<\/td><\/tr> .ca<\/td> Kanada<\/td><\/tr> .in<\/td> Hindistan<\/td><\/tr> .cn<\/td> \u00c7in<\/td><\/tr> .us<\/td> ABD<\/td><\/tr> .br<\/td> Brezilya<\/td><\/tr> .ru<\/td> Rusya<\/td><\/tr> .mx<\/td> Meksika<\/td><\/tr> .jp<\/td> Japonya<\/td><\/tr> .fr<\/td> Fransa<\/td><\/tr> .it<\/td> \u0130talya<\/td><\/tr> .es<\/td> \u0130spanya<\/td><\/tr> .pl<\/td> Polonya<\/td><\/tr> .sa<\/td> Suudi Arabistan<\/td><\/tr> .au<\/td> Avustralya<\/td><\/tr> .nl<\/td> Hollanda<\/td><\/tr> .be <\/td> Bel\u00e7ika<\/td><\/tr> .se<\/td> \u0130sve\u00e7<\/td><\/tr> .gr<\/td> Yunanistan<\/td><\/tr> .il<\/td> \u0130srail<\/td><\/tr> .ch<\/td> \u0130svi\u00e7re<\/td><\/tr> .dk<\/td> Danimarka<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"\u00c7ok dilli bir web sitesi, i\u015fletmelerin farkl\u0131 pazarlardaki m\u00fc\u015fterilerle daha ki\u015fisel bir \u015fekilde ba\u011flant\u0131 kurmas\u0131na olanak tan\u0131r. 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![\"\"](\"https:\/\/www.hosting.com.tr\/blog\/wp-content\/uploads\/2024\/04\/neden-coklu-dilde-bir-web-sitesi-kurmalisiniz-1024x576.jpeg\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/www.hosting.com.tr\/blog\/wp-content\/uploads\/2024\/04\/cok-dilli-ile-cok-bolgeli-arasindaki-fark-nedir-1024x576.jpeg\")
<\/figure>\n\n\n\n